Digital Marketing: Things which will work in 2020

Just jotting down a few random points which are going to be key for digital Marketing in 2020.

Customer Experience: No Matter what you do “Customer Experience” is the king. It’s no longer about trying to convince people to buy from or work with your company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more. In a sense, when you focus on building a positive business culture and providing great service, the marketing almost takes care of itself.

Visualization: Research has shown that people prefer visual content to plain text. You just have to look at the growth of image-focused platforms Pinterest and Instagram to see the proof of this.

Personalization: Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Traditional advertising is losing its effectiveness, so what’s the answer? Personalized marketing messages that forge a real connection between the brand and the target market. 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon.

Conversational Content: AI and AI-powered chatbots are a real-time makeover of traditional interactive content like quizzes and tools. These interactive tools are available 24/7 to ensure that the consumer gets help around the clock. It allows meaningful conversations and purposeful responses with intelligent content recommendations and easy conversational content marketing approaches.

Voice Search: Knowing how to optimize your website for voice search can help you generate more organic traffic if you understand and implement conversational searches into your SEO strategy.

CTR and Dwell Time: Both metrics are important as they show great insight into the satisfaction of the web searcher. The length of time that someone lingers on a page or other links the person clicks on can inadvertently tell you, the marketer, how interested they are in your content and if they are finding the information they need. The more time spent on a page generally indicates how satisfied a person is in finding what they are looking for. We expect search engines to place greater value on dwell time in 2020.

Less Control in paid Campaign: Automation is the biggest PPC trend of 2020. It seems to be on the mind of nearly every PPC marketer. While Google will introduce more audience capabilities and more automation, advertisers are becoming leery of Google’s automation and won’t as blindly adopt it but rather dip their toes into Google’s new features to see if they really work as intended,” Geddes said. “This will leave more advertisers to create automation on their own or leverage third-party automation and evaluation systems. We’ll see automation continue to rise, however, Google won’t always be the one driving these changes.

Better Audience Targeting: Smart marketers and businesses must strategically speak to their target audiences at specific touchpoints along their consumer journey in 2020.

Going Beyond Google & Facebook: Big Click Co., noted that people spent more time on platforms like Snapchat, Pinterest, TikTok, in 2019 – and the revenue at those companies is growing. So brands will need to go where their customers are in 2020.