Digital Marketing Strategy
Lokendra Kumar
Digital Marketing & Brand Strategist | Experimental Marketing & Communications Consultant | Group Accounts Lead at WeAddo | Formerly at NP Digital
Digital Marketing Strategy
According to a Digital Marketing study 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.
It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch to ensure that your digital marketing efforts create a real impact on your bottom line.
Here you go:
1. Know What You Want (& Set the Objective)
Nail Your Mission
Set & Measure Your KPIs
2. Analyse Your Past (& Learn From Your Mistakes)
3. Remember Who You’re Talking to (& Speak Their Language)
4. Identify Your Means (& Stick to Your Budget)
How to Identify Your Means:
Your Budget
Your People
Your Channels
5. Make the Plan (& Don’t Stick to It)