Digital Marketing SOS - Issue #5

Welcome back to the latest edition of Digital Marketing SOS.

Digital marketing is an ever-evolving industry, and with it comes constant changes in best practices and strategies. As a CMO or sales and marketing professional, it’s important to stay up to date on the latest digital marketing tactics in order to avoid making common mistakes.

In this latest edition, we will discuss some of the most frequent digital marketing mistakes made by companies today and how you can avoid them.?

Not Having a Strategy?

The most common mistake businesses make in their digital marketing efforts is not having a clear strategy. It’s impossible to be successful without one as there are so many moving parts within a digital marketing campaign. Without an overall strategy that includes goals, objectives, and tactics, your efforts will likely fall short of expectations.

When creating your strategy, consider all aspects of your business such as target audience, budget constraints, channels used for promotion, etc., so you can effectively plan for success.?

Not Monitoring Performance?

Another mistake businesses make when it comes to digital marketing is neglecting to monitor performance metrics. You should always be tracking key performance indicators (KPIs) such as website traffic, conversions, engagement rates, revenue generated from campaigns, etc., in order to assess which channels are performing well and which need improvement.

If you don’t have any KPIs in place or aren’t monitoring them regularly, you won’t be able to gauge whether or not your campaigns are succeeding or failing—which can lead to missed opportunities for growth.?

Ignoring Mobile Users?

In today’s world of smartphones and tablets, it’s essential that companies optimise their websites for mobile users if they want to reach their target audiences effectively. Unfortunately many businesses still ignore the importance of mobile optimization when developing their digital marketing strategies—and this can have dire consequences for the success of those campaigns.

Ensure that your website looks great on any device so you don’t miss out on potential customers who may only access your site via mobile devices like smartphones or tablets.??

Conclusion

Digital marketing is an ever-changing industry with new trends emerging all the time—so it’s important that companies stay up to date on best practices if they want to succeed in their efforts. By avoiding common mistakes such as not having a strategy in place or ignoring mobile users when developing campaigns, businesses can ensure they get the most out of their digital marketing initiatives and reach their desired goals more easily. Keep these tips in mind and start seeing results!

If you enjoyed reading this newsletter and would like to be included in our next edition and beyond, please make sure that you subscribe by clicking the button above! And as always, my DM’s remain open for anyone that has any questions on the above topic, or anything else in the Digital Marketing space.?

Thanks for reading!

Alex