Digital Marketing Service
DIGITAL MARKETING
Hello I am Apu Sutradhar. I'm a professional digital marketer. I Have experience in Google Ads, Facebook Ads. I Want Helping People To Build and Grow Business Online as Digital Marketer. and I Expert in Social Media Marketer. I would like to share my experience and expertise to help you to meet your goals and achievements. If you need an specialist to set up your social media or need a professional marketing manager. Just contact me The best Social Media Manager at your disposal! Get now the best service to grow your business online organically and quickly. Quality work & your Satisfaction is Guarantee
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”
These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.
A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Why is digital marketing important?
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small business
Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.
The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform. On the other hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger consumers.
Because social media marketing involves active audience participation, it has become a popular way of getting attention. It's the most popular content medium for B2C digital marketers at 96%, and it's gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.
Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you're reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.
Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company's social media marketing goals.
To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are a few of the most important social media marketing best practices:
To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”
The "art and science" part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a search engine results page (SERP).
Today, the most important elements to consider when optimizing a web page for search engines include:
In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.
The strategic use of these factors makes search engine optimization a science, but the unpredictability involved makes it an art.
Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query related to your brand can easily find your products or services. While there are many search engines, digital marketers often focus on Google since it's a global leader in the search engine market.
In SEO, there's no quantifiable rubric or consistent rule for ranking highly on search engines. Google and other search engines change their algorithm almost constantly, so it's impossible to make exact predictions. What you can do is closely monitor your page's performance and make adjustments to your strategy accordingly.
Content marketing
As mentioned, the quality of your content is a key component of an optimized page. As a result, SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material, such as:
Content marketing matters, and there are plenty of stats to prove it:
As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.
To create effective content that’s highly relevant and engaging, it’s important to identify your audience. Who are you ultimately trying to reach with your content marketing efforts? Once you have a better grasp of your audience, you can determine the type of content you'll create. You can use many formats of content in your content marketing, including videos, blog posts, printable worksheets, and more.
Regardless of which content you create, it’s a good idea to follow content marketing best practices. This means making content that’s grammatically correct, free of errors, easy to understand, relevant, and interesting. Your content should also funnel readers to the next stage in the pipeline, whether that’s a free consultation with a sales representative or a signup page.
Email marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:
You want your prospects to see your campaign as a valued service, not just as a promotional tool.
Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
It can be even better if you incorporate other digital marketing techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer's needs more effectively.
If you’re considering email marketing, here are a few tips that can help you craft great email marketing campaigns:
Digital marketing creates growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realise your company's growth potential.
Marketing automation
Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising. As a result, you can focus on creating the strategy behind your digital marketing efforts instead of cumbersome and time-consuming processes.
While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience.
According to statistics:
Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:
Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.
Mailchimp's marketing automation tools ensure you can interact with your audience via behavior-based automations, transactional emails, date-based automations, and more.
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How to Youtube Marketing
YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads.
Why is YouTube Marketing Important?
Simply put: YouTube (and video in general) is already huge. And it’s getting bigger by the day.
Keyword Tool
YouTube works on the same principle as Google and ranks videos based on keywords, titles, and descriptions. That’s why you need an appropriate tool. Keyword Tool helps optimize videos and make them rank higher. As a result, the number of views and the popularity of your channel grows significantly.
You can see the keywords you can use for videos on your YouTube channel.
How to Create a YouTube Marketing Strategy
YouTube provides businesses with countless opportunities. With its massive base of users, companies can effectively promote their products. Let’s find out how to create a YouTube marketing strategy and implement it for your brand.
Now when you are familiar with the process of developing a YouTube strategy, it’s time to explore the most effective tools to implement it.
What is Facebook marketing?
Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services.
Facebook marketing tactics can include:
How to set up Facebook for business
For those working with a limited or zero budget: You can do Facebook marketing completely for free.
Optionally, you can accelerate your growth with paid services, like Facebook ads, boosted content, or influencer/partnership campaigns.
Let’s start at the beginning: Your business’ Facebook Page. Whether you only do this and share organic content, or follow the rest of the tips in this article, you need to have a Page.
Create a Facebook Business Page
1. Sign in to Facebook with your personal account. Your personal information won’t show on your Page, but you can also create a new Facebook account with a work email address if you prefer.
2. Open the menu (the nine dots on the right side) and click Create, then Page
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3. To create your Page, enter:
a. Name: Your business name
b. Category: Start typing to see the available options. For example, “retail” or “restaurant.”
c. Description: A sentence or two describing what your business does. You can edit this later.
4. Congrats! Your Page is live. Click Edit Page Info to add more to your About section, add a website URL, and more. I’ll cover exactly how to optimize your new Page later in this article.
Get verified on Facebook (optional)
You don’t need it, but it helps. How do you get that little blue checkmark like the cool brands?
Verified Pages mean Facebook has checked to ensure the person or brand is who they say they are. It communicates trust (which is important since 72% of people say they distrust Facebook).
Technically, getting verified is as simple as filling out a form. But really, Facebook only verifies profiles and Pages belonging to businesses or well-known public figures.
It can be difficult to get a personal profile verified, but it’s quite easy for businesses of all sizes, especially if you have a physical location. The key is ensuring your proof of identity links are independent, non-promotional content from high-quality sources.
Open a Facebook ads account
Check out our complete Facebook verification guide for more tips.
It’s a good idea to set up a Facebook ads account even if you don’t plan to use it right away.
Once you have a business Page set up, go to Facebook Ads Manager (now part of Meta Business Suite). You can add an existing Facebook ads account or follow the prompts to create a new one.
Now you can start an automated campaign, create your own campaign from scratch, or promote (“boost”) existing Page content.
Not sure if you’re ready for Facebook ads? I’ve got tips on when and how to start later in this article
What is Instagram marketing?
Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.
Instagram marketing strategies include:
How to set up Instagram for marketing
If you’re just starting out, here’s what you need to do to set your company’s Instagram account up for success.
Set up an Instagram Business profile
To use most of the marketing tips featured here, you need an Instagram Business account. It’s free, and you can create a new one or convert your existing Personal account.
If you have an existing Personal account, skip to Step 3.
Step 1: Download Instagram
You can only create an account using a mobile device.
Step 2: Create a Personal account
Tap Create new account. Follow the prompts to enter your email and phone number and choose a username and password. You don’t need to fill out the rest of your profile right now (more on how to optimize it later).
Step 3: Switch your new account to a Business one
Go to your profile and open the menu. Go to Settings and choose Switch to professional account near the bottom. Select Business as the account type and follow the prompts to convert your account.
Tips for a winning Instagram marketing strategy
1. Set S.M.A.R.T. social media goals
You know, the specific, measurable, achievable, relevant, and time-bound yada yada yada type goals. What do you want your Instagram account to do for your business?
A few common examples are:
Lead generation
Brand awareness
Recruitment
But, your goals are as unique as your company. The important point? Have some.
Learn how to set effective social media goals that directly connect to your marketing strategy.
2. Optimize your profile
There’s a lot to cover here, so check out our full step-by-step recommendations to optimize your Instagram profile.
At minimum, ensure yours has:
An intriguing Instagram bio that sums up your brand.
A call to action to click your bio link.
A high quality profile photo (a headshot or logo).
Stories highlights and well-designed covers.
The great thing about digital marketing is nothing is set in stone. Don’t sweat about making the perfect Instagram profile. You can always tweak it later.
Remember: it’s what’s inside that counts (most). As in, your actual Instagram post content.
What is Linkedin Marketing
LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website. LinkedIn is an integral part of many successful marketing strategies today because of how effective it is in expanding professional networks.
Why is marketing on LinkedIn important?
When it comes to social media marketing, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter. Those are great platforms for reaching your target audience, but excluding LinkedIn is doing your business a huge disservice. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it's an essential platform for your business when it comes to marketing.
Twitter marketing tips, ranked from easiest to most advanced
1. Optimize your profile
Having an on-brand, professional Twitter profile helps you make an excellent first impression on new followers. Consider how each element of your profile helps to reinforce your brand and inform audiences.
Handle. This is your account name, and it’s how audiences can find you on Twitter. Generally, you want your handles to be consistent across social media and include your company name.
Profile photo. Your profile photo appears next to every tweet you send, so you want it to look sharp. Use your logo or wordmark, and make sure to use the right dimensions for a clear and crisp image.
Header image. Your header image appears on your profile page, and you may want to update it more often than your profile photo. It can reflect current campaigns, provide information, or offer insight into your company culture.
Bio. Your Twitter bio is the place to tell visitors to your account who you are in 160 characters or less.
URL. Include your company’s website or the latest campaign link (just don’t forget to switch it out when you’re done!)
Location. Set your business’s location or leave it blank if you have a global presence.
World-famous fast food chain Wendy’s does a brilliant job of optimizing their profile with relevant images, a snappy bio in the company voice that tells the audience exactly what type of brand they are, and includes a relevant URL to their homepage.
What is Pinterest Marketing?
Let's not be pretentious about how marketing and advertising folks are often surrounded by negativity and depressive work culture. Increased competition and the flow of trends in marketing has made companies fall into the rat race and develop a constant competitive environment, making them lose the creative flow.
How about we talk of something less saturated in competition yet yielding the same marketing benefits or even more incredible?
Pinterest is a less crowded space yet super beneficial for building your brand. Unlike other social media, Pinterest resonates with aesthetics. Pinterest is a platform that would help you break the rut. It is an underrated goldmine for marketers.
Pinterest has become a significant source of social revenue for many businesses, mainly e-commerce. You'd be remiss if you didn't use this platform to broaden your sphere of influence and convert admirers into customers.
According to a survey conducted by Pinterest, 90% of users say Pinterest helps them decide what to buy, plus 66% buy something after seeing a brand's pins.
I think it's enough information for you to realize how amazing it would be to work with Pinterest as your marketing channel. It would help you grow your business and also help you increase those feel-good neurotransmitters called dopamine levels in your body.
What is Pinterest?
Pinterest is a widely known social media platform that revolves around visual imagery. However, it works more like a search engine that supports businesses through visual searches and high-quality imagery.
It is an underrated platform to generate business because Pinterest aids traffic boost and enhances sales.
According to recent data, 87 % of Pinterest users have purchased something due to a Pinterest search or recommendation. Talk about clout. If your prospective clientele is frequent shoppers, you must use Pinterest to bring your products in front of them.
With billions of Pins on Pinterest, you'll never run out of ideas. When you come across Pins that you like, save them to boards to keep your ideas organized and easily accessible. You can also use Pinterest to share your ideas by creating Pins.
At large, Pinterest is a visual search engine for ideas such as cuisines, lifestyle, aesthetic ideas, DIYs and much more.
Every concept is represented by a Pin, which is an image that Pinterest users can search for and save. Pinterest is fantastic for boosting traffic and sales because pins can also connect to websites.
Most significantly, Pins let users access more information about things they're interested in purchasing for businesses.
Although Pinterest is sometimes viewed as the go-to platform for pinning recipes and home décor ideas, it is also an effective digital marketing tool. And Pinterest SEO can assist you in making the most of it.
Over 416 million people use Pinterest to discover and organize ideas they like every month. While you may associate Pinterest with social networking, it is also a powerful search engine.
Pinterest is more than just making your boards. It also allows you to follow the pins made by your friends and other Pinterest users, or pinners, as they are known. You can quickly save pins you find while exploring Pinterest to your boards.
Google Knowledge Panel:
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?? A?google?knowledge panel contains information that Google considers as fact. That fact is established by an algorithm. The algorithm takes the data collected by GoogleBot, cross-references that with trusted sources, and derives facts that it shows in SERPs (Search Engine Results Page).
Hit like if you like this post. This Knowledge panel has approximately takes 20 days to this project. And yes, it will sustain for the lifetime. If you want to create your Knowledge Panel, just leave a message. Thanks!
? What purpose does Knowledge Panel serve?
?? Knowledge panels can improve users' search experiences, in particular for queries directed to learning, browsing, or discovery.
A quick aside — In the following, I refer to ‘entities.’ Simply put, an entity is an identifiable ‘thing’ such as a person, a building, a product, or a company.
? When Do Knowledge Panels Appear?
?? Whenever Google can spot an entity in a user search query, it can potentially show a knowledge panel.
? Why Is a Google Knowledge Panel Important for You & Your Company?
?? As Google users, we now tend to expect to see a knowledge panel for a brand search. If there is none, the brand could appear less credible. So, Google must show a knowledge panel that accurately represents your brand, music, videos, shop, company or details when someone searches your brand name.
Any person who searches your exact brand name is, by definition, your audience. They could be a bottom-of-the-funnel user, a client, a partner, a potential hire… in short, the people most important to your business.
If you need this service you can contact me directly.
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