Digital Marketing Roadmaps: Plan Your Route to Online Marketing Success

Plotting a road trip from point A to point B wasn’t as easy before navigation apps.

Remember when you had to take out a map and plot a course yourself? You knew your objective was to get to Point B, but you had to take the time to determine the best route.

Many marketers implement digital marketing tools or strategies one at a time, rather than developing a digital strategy roadmap right at the start. Can you imagine if you planned a cross country journey this way? Stopping at each intersection and turnoff to plan the drive to the next?

This approach is unproductive at best, and worse if you end up making a wrong turn and traveling hours in the wrong direction. The roads less traveled could get you to your destination faster, but identifying them could be a challenge if you didn’t know the area well.

Do you have a roadmap in place for your digital marketing strategy?

When getting started with your digital marketing strategy, it’s worth planning your course all the way to Point B. Consult with the gurus of the digital marketing highways to choose “shortcuts” your competitors aren’t traveling on. Eventually, you will emerge ahead of them in more competitive spaces.

By implementing a digital marketing mix that is tailored for your business objectives, you will get to your destination via the most efficient route, saving time and money along the way.

To learn more about how to design and implement a successful digital roadmap, read the rest of this article on Pedestal's blog.