Digital marketing report 2022
Corporate Image (Pty) Ltd
Corporate Image is one of South Africa’s leading communications and corporate affairs consultancies, formed in 1987.
In February 2022, a study was done by Broad Media, which owns MyBroadband, BusinessTech, and TopAuto,?on the best marketing practises in South Africa. A total of 1 782 respondents took part in the survey, with the majority being decision makers and professionals.
The survey revealed the most used marketing channel to receive information about products and services was online articles and reviews. Facebook, on a daily basis, was the most used Social Media tool.
The top 3 most used form of online advertising were articles, Google search adverts and social media company posts.
Business owners, directors, c-level executives and senior executives trusted articles the most as an online form of advertising.