THE Digital Marketing Questions You Need to Ask

As a business owner, you are probably looking for new ways to improve your marketing strategy (or even implement one from scratch). It doesn't help that, similar to our current reality, the digital world is constantly changing and evolving. Leaving it hard to know what the best practices are.

So, I decided to compile a list of 'must ask' questions that every business should ask when considering their digital marketing plan.

A few of my top questions are:

• What is your current digital marketing strategy? Does your brand or company even have one? If so, how often do you take a look at it and make sure it's working the way you want it to?
• Which social media platforms do you focus on the most? Why these? What's working for you now, and why would it work in the future as well.
• How do you see social media impacting your company's growth in the next year, five years, etc.?
• Do you dedicate any of your annual budget towards digital marketing? If so, how much.
• What are my competitors using for digital media?
• Is my website properly set-up with SEO? (What is SEO?)

These questions may seem basic, but they can be essential for setting up a successful digital marketing plan.

Your digital marketing team should be asking these questions on an ongoing basis. Ask them if they're doing this already and how often they asses these strategies. It's a great conversation to have going into Q4 and setting yourself up for success in the new year.

If you aren't pleased with the results you've received to date, let's schedule time to chat.