Digital Marketing Qualifications for Professional Development
OCN London
OCN London works in partnership with organisations to transform lives through learning.
Over the past decade, digital marketing has become an essential?tool?used by businesses?to widen reach and increase engagement with customers. Due to the digitalisation of everyday life and the rapid changes in consumer behaviour, spending on digital marketing has?surpassed spending on traditional or offline marketing. This adoption of digital marketing methods is particularly advanced in the UK, the?largest digital ad market in Europe?and one of the world’s?leading digital advertising spenders.??
Due to this growing demand, gaining a deeper understanding of digital marketing specialisations can be a valuable asset for those looking to accelerate their professional career. In 2022, there are a wide range of marketing jobs which focus on one key digital marketing specialism:
CONTENT MARKETER - A content marketer is in charge of developing, producing, and sharing valuable content in order to attract and convert prospects into customers, and customers into repeat buyers. The ability to tell a storey and create content that appeals to a wide range of audiences is essential for success in this role.
Develop your content marketing skills: Level 4 Award in Content Marketing
SEO SPECIALIST - Search Engine Optimisation (SEO) is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. SEO specialists apply their expertise to analyse websites and optimise them for search engines, which may encompass everything from keyword research to fixing technical issues.
Develop your SEO skills: Level 4 Award in Search Engine Marketing and Level 4 Award in Digital Analytics
PAID MEDIA SPECIALIST - This role involves managing and optimising paid advertising channels for a brand, which usually include Google ads and social media ads. Paid ads have a potential to drive revenue growth and require specialist knowledge to set up. Paid search?ads?appear above organic search listings and are the first thing a searcher sees when Google returns their search results.
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Develop your digital advertising skills - Level 4 Award in Digital Advertising and Level 4 Award in Digital Analytics
EMAIL MARKETER - Email marketing is an essential tool for businesses communicate directly to their existing audience, nurture warm leads, and build a community.?Copywriting skills, data analysis and an eye for design are some of the key skills required to excel in this role.
Develop your email marketing skills - ?Level 4 Award in Email Marketing Essentials
SOCIAL MEDIA MANAGER - Social media marketing optimises the use of social networking platforms to increase?brand or product?awareness and cultivate relationships with consumers. A Social Media Manager will be responsible for utilising their graphic design and copywriting skills to design posts. Reporting on growth metrics is also required to maximise a business's social media strategy. Social media marketing is continually growing, with new features and platforms emerging every day.
Develop your social media marketing skills - Level 4 Award in Social Media Marketing and Level 4 Award in Digital Analytics
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