Digital Marketing Priorities for 2022
Liven VARGHESE
Digital Transformation Leader | Business Innovator | Technocrat & IT Strategist | SaaS | Supply Chain | Automation & Modernization Expertise | Trusted Technology Advisor | AI Enthusiast | HR Passionate
When it comes to digital marketing, what should be your main priorities in 2022?
Digital marketing holds a pivotal role in the rapidly changing world. The diversifying business needs digital marketing in all its realms.
Taste, views of consumers and business is changing, model of servicing is changing. Remarkable shifts have occurred in our mode of shopping, socializing, and even our work atmosphere, both in online and offline atmospheres. So digital marketing strategies need to be aligned in the most creative and expressive ways.
Taste, views of consumers and business is changing, model of servicing is changing. Digital Savvy marketers know that 2022 needs to be different and that expectations from the market also impact digital marketing.
Here are some factors to prioritize that can help you stay topnotch in the marketing efforts of 2022:
CONTENT | VIDEO | MOBILE
Content refers to any textual, graphic, video or interactive descriptions on a website or other online platforms. Content helps you build trust and connect with your target audience and acts as fuel for your other marketing techniques. It’s the base upon which you promote your business online, so it’s essential to give it the attention it deserves.
Is the content so crucial in digital marketing? The Answer is Yes –
The digital marketing team has a vast arena of content to work on. It includes blog posts, Case studies, Webinars, Infographics, Podcasts, Social media posts, Videos, Webpages. Here the creative marketing team need to work according to the needs and interest of the customers. Quality of content is more important than quantity of content.
Content is King across all businesses and teams, and I love content.
2.?Video Marketing – a dynamic marketing strategy
Video marketing plays a pivotal role in your marketing strategy.?Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022 (Cisco).
The New York Times recently wrote that we are living in a “post-text” world — consumers prefer not to read walls of text or receive dozens of aggressive sales emails. Yet, Video is a powerful asset at any stage of your marketing cycle because it’s measurable and gives insight into your sales and marketing process.
Here are some elements that make Video marketing a trump card in nourishing business and brand reputation:
Trust is the foundation of conversions and sales. The whole concept of content in marketing is based on trust and creating long term relations and partnerships. Videos cater you to make an emotional connection with the audience, and it thus becomes the best choice of content in the digital marketing journey. By building likability and trust, the chances of winning a new customer are higher.
64% of consumers will purchase after watching branded videos on social platforms, showing trust built through video, which leads to sales.
Video content improves your SEO, and google love Videos.?
SEO determines the visibility of our business on online platforms. Videos trigger the same. A website is 53 times more likely to reach the front page of Google if it includes video. Video is the #1 piece of content that engages site visitors — so they are more likely to stay on your site. Videos catalyse the customer engagement time in the websites. Thus, more prolonged exposure builds trust and signals search engines that your site has good content. As per?Moovly?statistics:?You’re 53 times more likely to show up first on Google if you have a video embedded on your website
According to ‘HubSpot’, including a video on your landing page can increase your conversion rate by up to 80%.
As mentioned earlier, videos attract customers highly. A well-conceived video reinforced with a strategic marketing plan can articulate a return on your marketing investment. The highest conversion rate that characterises these videos proves this. It is also crucial to follow up the actions of the viewers after watching the content since the whole aim is to make them take an action that favours the business.?
Your video marketing ROI can be narrowed down as you see people click through to landing pages, like your page, or make a purchase.
83% of video marketers say video has helped increase their visitors’ average time on page.
94% of video marketers say video has helped increase user understanding of their product or service.
84% of video marketers say video has helped them generate leads.
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43% of video marketers say video has reduced the number of support calls they’ve received.
Always ensure that your content has the highest quality to see the best video ROI possible.
Engagement is the fundamental way to measure the resonance of your content with the audience. This engagement drives traffic and purchases. But it is not only attracting the customer to a work of your content. The chance of videos driving engagement is higher than any other means. In this era of social media and digital platforms, videos make the most effective way of marketing happen. Videos in social media generate 12 times more shares than text and images combined.
A high quality, the powerful video will help drive qualified leads to your business. In addition, including videos in your marketing cycle provides you with robust data about how your potential customer interacts with your brand.
64% of consumers purchase after watching branded social videos (via tubularinsights).
93% of brands got a new customer because of a video on social media. (Animoto)
More than 85% of the video marketers considered YouTube the most productive channel for video marketing. However, the advancement of webinars has added a new phase to this. Marketers confirm their success above 90% of the webinar, which is yet another effective video marketing strategy.?
Trends on Year over Year Video Marketing
Source - www.wyzowl.com
3. Go Mobile – full-time pocket companion
The mobile phone has become a full-time companion to users in their busy lives. From ordering food and groceries, completing all kinds of payments, to trading on the stock market, every user’s need is satisfied via mobile phones. The time spent on mobile phones has remarkably increased due to this. It is also catalysed the transition from web traffic to mobile traffic. As a result, mobile marketing is overtaking all other types of marketing, especially when it comes to reaching and effects. Mobile marketing unlocks the power of opportunities for marketers on an immense scale. Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a very personal way.?
Despite the rate of purchasing products or services, mobile has become the source of online shopping. Use of all dimensions has begun to engage in shopping through their mobile phones.?In 2021, 72.9 % + of all retail e-commerce was generated via m-commerce, up from 58.9 per cent in 2017.?Mobile Commerce and Mobile Marketing Go Hand-In-Hand.
The position of mobile-friendly sites above the non-optimised sites in search engines as per the new Google algorithm gives ample reason to follow the rules of mobile marketing and stand erect in every search of your customer.?
SMS marketing is the most powerful technique to target people without the clutter of emails or the intervention of other channels. SMS has an open rate of?98 %, and 90%?of people open the message and read it within three seconds, which is a far higher rate than any digital channel. Adopting the concept of personalisation into SMS marketing can bring the audience closer. The cost-effectiveness and adaptability of any business model make SMS marketing more prominent.?
Some interesting statistical figures related to Mobile Marketing and trends. For more info, visit
In this post, I have tried to list some elements to be prioritized in Digital marketing, especially in 2022. Hopefully, we are moving to a post-pandemic era where technology and digital facilities are predominant. To progress along with it, a firm digital marketing strategy is crucial. I have tried to describe the different dimensions of some of the digital marketing tools which are more popular and vital.
Well-defined strategies and goals characterize a successful journey. I hope my ideas guide you through the long-term journey in digital marketing.
Best Wishes,