Digital marketing: predicted trends for 2022

2021 has seen some big and fast changes to the digital marketing industry. The pandemic has catalysed a fair few of these trends, from the rise of video marketing to social media commerce.

As we approach the end of another year, we wanted to talk about what the future of digital marketing might look like. What are the predicted trends for 2022?

Keeping it personal

Marketing has always been a people industry. Consumers don't want to be talked at, they want to engage in a conversation. A great way to do that is by keeping your marketing personal.

There's a lot of white noise out there. People are constantly bombarded with advertising. It's become very easy for them to block it out. That's where personalised marketing comes in. For years, psychologists have taught us that people love to hear their name and see it in print. And today's technology has let digital marketers take that to the next level.

Personal marketing creates a stronger connection between you and your audience. You're telling them why you matter to them specifically. This will make them much more likely to engage with you and your product. In fact,?according to a survey by Epsilon, 80% of consumers?said they’d be more likely to do business with a brand that gives them a personalised experience.

Social media commerce

Research by Statista shows that social commerce is on the rise for 2022 and not slowing down any time soon. Consumers want instant access, flexibility and versatility. Social media commerce gives you all of that.

Many marketing teams have found their most significant opportunity to build brand awareness was through social media, including platforms like Instagram, Facebook and YouTube.

Social media commerce has also caused a rise in influencer marketing. People see brands on people they like which raises consumer interest. It continues to play on the connection aspect of marketing. People see influencers they know and love trusting a brand, which makes them more likely to trust it too.

Marketers who want to continue as a big player in the digital marketing game need to pay more attention to social media commerce.

The rise of video marketing

When it comes to video marketing, you just can't afford to let it slide. The stats speak for themselves.

• 93%?of marketers who use video say that it’s an important part of their marketing strategy.
• By 2022, video will account for?82%?of all online traffic.
• Videos are?53x?more likely to generate first-page SERP rankings than other SEO tactics.
• 84%?of consumers have been convinced to purchase a product after watching a video.

If you want to place in the race, let alone stay ahead, you need to think about video marketing in your campaigns. And you don't have to be a top film producer. Livestreams, Instagram Reels, TikToks, pre-recorded Q&As. Simple videos give your audience a snippet of your brand in action and can really add to that notion of authenticity and trust.

Keeping up with Coact

At Coact, we're here to help our clients stay ahead of the curve.

That's why we're always updating and integrating with new apps and platforms to keep up with changing and evolving trends. If you're ready to get started, give us a call today.