Digital Marketing for Plastic Surgeons: What to Know and Where to Start in 2024

Think of your digital marketing as the online face of your plastic surgery brand. It can often be the first point of contact between you and your potential clients, and it’s important to put as much energy into your digital face, as you do when working on the faces of your clients… if you’ll excuse the pun.?

More and more people are coming clean about their cosmetic procedures, leading to the plastic surgery industry expanding more rapidly than ever. What was once a somewhat ‘taboo’ subject has become widely accepted, transitioning into the realm of self-care and being accepted with open arms. Take advantage of this and show your current and potential clients what you can do for them through effective plastic surgery internet marketing.?

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The incredibly physical nature of plastic surgery delivers a great opportunity to showcase your work. Whether you want to show off a beautiful breast augmentation, a fantastic facelift or a lovely liposuction, digital marketing is the best way to do so.?

"Appearance is an important thing. We help plastic surgeons take care of their online appearance, giving them increased bandwidth to work on the appearances of their clients."

With more plastic surgeries turning to digital marketing to showcase the exceptional parts of their unique brand, staying ahead of the curve with current best practices strategies is important to stand out amongst the masses and ultimately improve ROI.?

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As a cosmetic surgery digital marketing agency, we deliver marketing results, not excuses. Our primary aim is scaling your brand through effective plastic surgery internet marketing, always keeping your goals in mind. We tailor our cosmetic surgery digital marketing services to your unique brand, remaining cost-effective while achieving incredible results.?

The Benefits of Cosmetic Surgery Digital Marketing with SYMVOLT

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Increased Exposure

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Reach more people, period. We create custom-tailored plastic surgeon marketing plans for those looking to expand their reach and visibility. Be seen by more people interested in your product, or those who have shown interest, but are still on the fence. You are great at what you do - we help you showcase that!

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Cost-Effective Solutions

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Digital marketing has a much greater ROI than traditional marketing. We help you precisely track data to ensure you know exactly where your money is going, and what you’re getting in return. This allows you to easily pinpoint what results your investments are driving, unlike traditional marketing methods which are much more broad and consequently, expensive.

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Targeted Advertising

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Precisely target your desired audience with both Google and social media advertisements based on interests, locations and demographics.?

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Improved Brand awareness and engagement

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Creating engaging social media content is becoming one of the biggest growth-driving factors for modern-day businesses. From simple social media interactions to creating engaging educational content (with your own unique twist), you can foster stronger relationships with your audience.?

Measurable Results

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Our main aim is always to scale your business and provide measurable results. This means closely analyzing the data we receive from various digital marketing campaigns to track their performance, allowing us to make data-driven decisions to optimize our strategies, overall improving ROI.

What is Plastic Surgeon Marketing?

Search Engine Optimization (SEO)

Optimizing your website and content to rank higher in Google searches should be a no-brainer. Ranking well on search engines means organically reaching more people who are already searching for your services.?

Social Media

Due to the aesthetic nature of plastic surgery, leveraging social media platforms like Instagram, Facebook and TikTok to show before and afters is a must-do. Social media is an excellent digital marketing tool that can be used to educate audiences, build your brand and engage with potential patients.?

Content Marketing

Creating valuable plastic surgery marketing content with the intent to engage and inform your audience will increase trust with your audience. Plastic surgery content marketing can be in the form of blog posts, videos, infographics, photo sets, etc. Your content could cover procedure details, recovery tips, trends and more, showing your audience the value of your excellent work.?

Pay Per Click (PPC) Advertising

Targeted ad campaigns allow you to reach a certain audience that you may not be reaching organically through your cosmetic surgery digital marketing. This is great for broadening horizons and increasing exposure when people search for certain words and phrases.?

Email Marketing

Nurturing your audience and staying top-of-mind with existing patients is paramount for success. Email marketing is an incredibly invaluable source of plastic surgeon marketing, and can be done through newsletters, promotions, and personalized communications, delivered directly to your audiences’ inboxes.?

Website

Your website is one of the most important facets of your business. It represents your plastic surgery brand and needs to speak to your audience in a way that is completely unique to you. We combine design, writing and imagery with technical tools, all designed to improve customer experience and create a flawless pipeline. From initial interest, all the way through to flawless surgery.?

How do we create digital marketing campaigns for plastic surgeons?

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We always take the time to sit down with our clients and discuss what’s important to them when it comes to their digital marketing. This ensures we’re all on the same page from day 1, and allows us to deliver results-focused work in the most cost-effective way possible.?

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Step 1) Identify Goals

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First and foremost, it’s important to consider what’s most important to you. Is it getting your website ranking higher, showcasing your expert services, or increasing your reach and engagement on social media? Whatever your main goals are, we can strategize to make this where the most time and energy is spent.

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Step 2) Target Demographic

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To increase ROI, your content must be getting in front of your target audience. Identifying your ideal target demographic allows you to tailor your messaging and target effectively.?

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Step 3) Marketing Methods, Budget and Timeline

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When considering plastic surgery internet marketing, it’s important to consider specifically which marketing methods to work on to achieve the desired result. This could be a combination of our services, including SEO, PPC, Social Media, Email, Content Marketing, Website Services and online engagement. Once the methods are decided, we will work with you to create a budget and timeline that aligns with your goals.?

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Step 4) Develop Assets

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Now time for the fun part! We create the digital assets for your plastic surgery internet marketing plan. This usually includes copy, imagery, visuals and video content that highlights your specific expertise, before-and-after results, patient testimonials and your brand’s unique selling points.?

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Step 5) Track and Optimize

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We pride ourselves on our attention to detail, consistently keeping a keen eye on analytics and data that provide further insight into the success of your cosmetic surgery internet marketing campaigns. We use this data to continue to optimize your campaigns with the ultimate goal of scaling your brand online.?