Digital Marketing - An Outlook

Usage of Digital Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using Internet as a core promotional medium and non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

Use of digital media

Go-To Market Plan

Prepare a go-to market plan which is powerful and executable with an in-depth market analysis and personalized product reviews that identifies current and potential gaps.

1. Segmentation: In order to target specific age groups/income levels/behavioral patterns more focus has to be placed on segmentation. Segment your market as per your product/service characteristics can they be tuition fees, location of institute, kind of product/service segment etc.

A Startup Marketing Tool Kit

1. Website development and Search engine optimization: Align your website content with your brand, checking and revising website navigation; improve your search listings to drive higher traffic. SEM is a critical medium for brand awareness and customer acquisition.
2. Email Marketing: One of the most powerful tools at the marketing leader’s disposal today. Proper utilization, it is ¼ the cost and twice the impact of traditional means of marketing. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI.
3. Use Email Campaigns as a dialogue: Look to extend conversation by listening, adding relevant value and engaging prospects with meaningful communication.
4. Segmentation: Once you have a better idea of what your different segments find interesting, you can make sure your offers are more customized to fit their needs.
5. Focus on Message: Tailor your messages according to the prospects profiles, interests and actions. Make sure you are including value added content.
6. Deliverability: Even the best plan will fail if your message doesn’t reach the inbox of your intended receipt. Avoid common spam trigger words.
7. Always use social shares: More opportunities to spread your word if you include easy functionality for your readers to evangelize your message.
8. Social Media Marketing: In order to achieve marketing communication and branding goals social sharing of content, videos and images on various social media networks. Starting a social media marketing campaign with a social strategy is like wandering through a forest without a map – you will only end up lost. In order to integrate Social Networks within their marketing strategies, companies have to develop a marketing model. The model includes the following steps:

• Selection of Potential networks to use
• Definition of a financial plan
• Definition of organizational structures to manage the social network in the market
• Selection of target
• Promotion of products and services
• Performance measures

Content is King: Create the type of information your Prospects actually want to consume. Marketing with valuable content is a win-win for any organization/institution — your potential prospects get the information they require and you get to demonstrate your expertise and usefulness.

Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you. It’s an opportunity to position your company as the “go to” place to turn to when the time comes to take a decision.

A different and a unique approach of incepting your image in a prospects perception is “look how useful we are – we have the answers to your problems” and not “look how great we are”

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.

End Note:

A successful Digital marketing plan is in short a properly articulated strategy of streamlining a channel market by improving partner engagement through campaigns and promoting it with a simplified technology integrated SaaS infrastructures which can even help you in reducing marketing overheads.

Key Takeaways

1. Create a community and inspire action
2. Join the conversation
3. Post quality Content