Digital Marketing Optimization

By: SHIVAM SHEORAN

Improve your results from Digital Channels using #Actionable #Analytics

I believe that, in many businesses, there is a failure to deliver on the fantastic potential of Digital Marketing. Although digital media and platforms have been called ‘the most measurable ever’, the wealth of data I collect about my customers and visitors to our ‘owned media’ such as websites, mobile apps and social network pages is not fully utilized in many businesses.

Through using #Actionable #Analytics that focus on making insights and analytics more actionable as part of Digital Marketing Optimization, businesses can begin to take full advantage of the true potential of digital marketing.

Why Digital Marketing Optimization?

I’ve seen that it’s relatively rare for businesses to apply their analytics to improve performance on a structured basis from our research on Managing Digital Marketing where i asked businesses to assess their capabilities across our 5 stage digital capabilities framework.

As more businesses get the basics of a solid digital marketing strategy, mobile optimized website, social media and email communications in place, they will need to move to more advanced and optimized capabilities to compete

What are the Essentials of Actionable Analytics ?

Think about what makes for an effective Digital Marketing Optimization programme … For me, it’s a Data-driven marketing approach based on a solid evaluation or measurement platform. Fortunately, nearly all businesses have a head start here, since they are either using Google Analytics as a free tool or have invested in a tool with support and additional capabilities such as Google Analytics Premium, Adobe Analytics

Thankw guys

SHIVAM