Digital Marketing News Week of January 3rd

This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop for PMax. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week!?

SEARCH ENGINE ROUNDTABLE | Barry Schwartz

Edit Images With AI In Google Ads Asset Library

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SEARCH ENGINE ROUNDTABLE | Barry Schwartz

Google December 2024 Core Update Fast & Furiously Finished Rolling Out

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SEARCH ENGINE ROUNDTABLE | Barry Schwartz

Google Offers Its Required Remedies In DOJ Antitrust Case

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SEARCH ENGINE LAND | Cory Henke

3 YouTube Ad Formats You Need to Reach and Engage Viewers in 2025

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"Bold" 2025 Predictions? Collin Slattery

Google Ads Performance Dashboard Dmitry Nekrasov Eugenia Shtanova

Recent Drop in Website Traffic Joy Hawkins

Google is allegedly painting keywords with broad strokes when they switch to a smart bid strategy in Google Ads Anu Adegbola

Greg Kohler is (brand) REPORTing for duty with a new tab alert in Google Ads.

Mike Ryan has new data to show why advertisers should be SPeNding time reviewing & excluding PMax placements.?

It pays to follow Khushal Bherwani ! ?Last week he alerted us to payment options in retailer knowledge panels. ??

Change in PMax Placement Behavior Barry Schwartz

The Google Search Partner Network Mike Ryan

New Brand Report Tab Alert Greg Kohler

Auto-Broad Match Anu Adegbola

Top Two Ads Have Ad Copy, The Two Ads Below That DO NOT! Anthony Higman

Unspoken Findings in the Optmyzr BFCM Data Navah Hopkins

New Google Ads Test is Exhausting Patience Julie Friedman Bacchini

Temu Continues its Retreat from Google Ads Mike Ryan

Infinity Landscape Demand Gen Image Ad on YouTube Thomas Eccel

Google Search Tests Get an AI Explanation Section Barry Schwartz

Google Local: Places People are Talking About Barry Schwartz

Reddit AI Search Tool Glenn Gabe

Google CEO Tells Employees to Gear Up for Big 2025 Glenn Gabe

ChatGPT Search is Vulnerable Glenn Gabe

Google Knowledge Panel Payment Options Khushal Bherwani

Google Top Quality Store Badge Off Search & On Website Barry Schwartz

X Shares Key Insights Into Key Trends of 2024 Andrew Hutchinson