Digital Marketing News Week of December 6th

This week on Marketing O’Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we’re still really mad about Page Annotations.?

SparkToro | Rand Fishkin

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

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CLIX | Robert Brady

HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity

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Meta Introduces New Feature Dario Zannoni

This is What Meta Can Do to You David Herrmann

Bing is Testing With Different Shading for Organic & Paid. Khushal Bherwani

Google Ads More Sponsored Results Button In Search Barry Schwartz

PMax vs Search Campaigns Brad Geddes

YouTube Has New Feedback Format Thomas Eccel

New Google Search Ad Format Thomas Eccel

Meta Finally Added 'Google Sheets' to Get Your Instant Form Leads Bram Van der Hallen

Easier Consent Management is Here Ginny Marvin

Open AI is Considering a New Ads Business Model Digital Information World

Google Search YouTube Video Pilot Glenn Gabe

Google tests Underlined Title, Link, and Domain Barry Schwartz

Google Gemini AI Search Testing New Link Sources Barry Schwartz

Bing Tests Shopping / E Commerce Card Barry Schwartz

Google Sitelinks Search Box Now Really Gone Barry Schwartz

Google Business Profile Guidelines Updated Barry Schwartz

Chat GPT Misrepresents Publisher Content Klaudia Ja?wińska Aisvarya Chandrasekar

Bing Webmaster Tools Shows Data For Bing & Yahoo; Not ChatGPT Fabrice Canel

Google November 2024 Core Update Still Causing Volatility Barry Schwartz

Listen to Your First Ever 2024 Wrapped AI Podcast Janakitti R.

Shipmas Came Early Glenn Gabe

Open AI Surpasses 300 Million Users Glenn Gabe

Search Engine Roundtable 21st Anniversary Barry Schwartz

Bluesky Emerges As Traffic Source Matt G. Southern

Meta’s Threads Steps Up Competition with Bluesky and X Digital Information World

Bluesky Strengthens Impersonation Policies Digital Information World

Jasper.ai

Spot the Difference Between These Keyword Match Types Chris Ridley

Dario Zannoni has cataloged the pros and cons of Meta’s new Advantage + Catalog Ads feature. ??

Brad Geddes reveals where interests overlap between PMax and search campaigns. ??

These wellness category updates aren’t going well for David Herrmann ?? But at least Meta got to enjoy their Thanksgiving!

Oh sheet! We love this Meta Ads update from Bram Van der Hallen ??

Google is testing “easily digestible” summaries for YouTube videos… but this change is going to make creators sick to their stomachs ?? Glenn Gabe Barry Schwartz