The Digital Marketing News Round-up
Welcome back to your favourite read! We’re here to give you the latest updates and announcements in the world of social. This week Google launches New Search Ads 360, Twitter expands downvoting on replies test, and finally, Messenger adds new features to coincide with Valentine's Day. Get all the details below!
Google’s new Search Ads 360
It has been more than ten years since Google first developed Search Ads 360 and this week they have announced the launch of its new Search Ads 360 platform, which is here to aid advertisers to be prepared for what’s next in the advertising space.?
Google mentions that the new launch has support for several newer Google Ads features such as Performance Max and Discovery campaigns, increased support for other search engines, an updated UI, and workflow enhancements are all included in the upgrade.
Some of the new key changes Google introduced with ‘Search Ads 360’ include: New-look and faster navigation, improved search engine support, and advanced enterprise innovations.?
Google states that,
“This is an exciting new chapter for Search Ads 360 that paves the way for the next generation of enterprise innovations to optimise workflows and help you maximise performance.”
They conclude over the next few months the new Search Ads 360 will be rolling out to current users and they recommend users dig into the new Skillshop learning path ‘Get Started with Search Ads 360 ’ for a deeper overview.?
Learn more about Search Ads 360 here .
Twitter expands test of downvoting
Back in July 2021, Twitter announced they were testing upvoting and downvoting on replies only to iOS users, to understand what type of replies users find relevant on a thread. At the time, downvotes were not shown as public, and up-votes were shown as likes.?
Twitter announced the expansion of its test as more users on both iOS and Android are set to see the new downvoting on tweet responses, enabling a way for users to communicate their thoughts on each comment.?
As Twitter expands the test globally, they shared what they have learned so far which includes:
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“A majority of our users shared that the reason they clicked the down arrow was either because the reply was perceived as offensive, or because they perceived it as not relevant, or both.”
“This experiment also revealed that downvoting is the most frequently used way for people to flag content they don't want to see.”
If you will be using or have used this downvoting feature it will only be visible to the person who is viewing the tweets, it is not something that will be seen by everyone.
Learn more about the expanded test here .
Facebook Messenger adds new features for Valentine’s Day
New features including voice message preview, disappearing messages, and splitting payments are all things that Messenger has announced they will add to go hand in hand with Valentine's day.
Messenger has unveiled some new features to coincide with Valentine’s Day, including larger voice messages, voice message previews, and split bill payments.
New Audio Features are being added, Messenger is allowing users before sending voice messages that may include those three keywords ‘I Love You’ the ability to pause, preview, erase and even continue recording it. Alongside this messenger also increased the length of a voice message from one minute to thirty minutes.
Split bill payments are also now available in Messenger chats, which could come in useful for your Valentine's or Galentine’s dates. Messenger included this feature as a way to share expenses among friends and family, this can be done in group chats with no extra fees.?
Messenger states that split payments are readily available in the US on iOS and Android.
There are also other features included to learn more read here .