The Digital Marketing News Round Up
Hello! Short on time and want to stay up to date on the latest updates and announcements in social? You’re in the right place! This short round up contains the latest digital marketing news and updates from across the web. This week LinkedIn expands the features in Creator Mode, YouTube tests new search insights, and TikTok gets festive and shares the top products purchased through the platform in 2021. Let's get stuck into it!?
LinkedIn Expands Creator Mode
LinkedIn’s creator mode now offers access to live video and newsletters, offering more ways to make content and actively engage with your followers. With live video, creators can broadcast content directly to their profile to interact with their audience in real-time and drive deeper engagement. Newsletters allow you to regularly distribute content on a topic you’re passionate about and ensure your content is seen with automated email and in-app notifications. This update is gradually rolling out to members with creator mode, click here to learn more.?
YouTube Tests New 'Search Insights' Tool
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YouTube is working on a new insights feature for YouTube Studio which will provide more information on what people are searching for in the app. It will help you to uncover content gaps and help drive your content creation strategy in a similar way to tools like Google Trends or Search Console. Watch the video above or click here to learn more.?
TikTok Shares Top Products of 2021
A new kind of commerce is emerging on TikTok and it's transforming the way consumers and brands interact. In a recent poll, 83% of TikTokers said they used the platform for product reviews, and 67% said they were inspired by the community to shop, even when they weren't looking to do so. This week TikTok have launched the #TikTokMadeMeBuyIt list, which provides some interesting insight into what TikTok users are engaging with, which could help to guide your own promotional strategy. Learn more and view the list here.?
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