Digital Marketing News | June 2023

Welcome back to our monthly marketing news update, where we bring you the headlines and trends shaping the ever-changing world of marketing. Let’s dive into the latest and most impactful happenings that have taken the marketing industry by storm in the month of June. If you haven’t already, we highly recommend checking out our ‘May Marketing News Update’ too!

In this summertime edition, we’ll explore the most significant digital marketing headlines that emerged in June. From Google’s delayed launch of the AI chatbot Bard in Europe due to privacy concerns to LinkedIn’s removal of native carousels, profile videos, and in-image links. We’ll also delve into the ChatGPT data leak, Microsoft’s introduction of the Predictive Targeting advertising tool, and upcoming features announced by Twitter.?

SEO News

Google’s Bard AI Chatbot Launch in Europe Delayed Over Privacy Concerns

Google’s highly anticipated AI chatbot, Bard, has faced a setback in its EU launch due to privacy concerns. Initially scheduled for release in mid-June, the launch has been delayed as Google addresses the concerns raised by the European Data Protection Board (EDPB). The EDPB has expressed worries about Bard’s potential collection and storage of personal data without users’ consent, as well as its potential to track users’ online activity. Google has reassured its commitment to addressing these concerns and aims to launch Bard in the EU in the near future.

Meanwhile, reports have emerged of internal criticism from Google employees regarding Bard. Some employees have labelled the chatbot as “worse than useless” and “a pathological liar,” citing concerns about its accuracy and the difficulty of engaging in meaningful conversations. Google has yet to respond officially to these employee criticisms.

Farwell Universal Analytics

At the time of writing this, we are just 2 days from bidding farewell to Universal Analytics. Big changes are underway in the world of analytics. Starting from July 1, 2023, Google will halt the processing of new data for Universal Analytics properties. This means that the collection of fresh data from your website or app in Universal Analytics will no longer be possible. Additionally, the creation of new reports or dashboards in Universal Analytics will be discontinued.

However, fear not, as access to your valuable historical data in Universal Analytics will remain available until July 1, 2024. To ensure uninterrupted data collection for your website or app beyond July 1, 2023, it is crucial to migrate to Google Analytics 4 (GA4). GA4 presents an exciting opportunity to explore enhanced analytics capabilities and gather valuable insights into your users’ behaviour.

More Updates to the Search Generative Experience

Exciting enhancements are on the horizon for Google’s Search Generative Experience (SGE). Google has recently announced a series of improvements that are set to transform the search experience for users.?

1. More comprehensive overviews: SGE will now provide users with more comprehensive overviews of search results. This includes concise summaries of the top results, related queries, and other relevant information. By offering a comprehensive snapshot of search results, users can quickly grasp the key insights and navigate to the most relevant content.
2. More relevant results: Leveraging the power of machine learning, SGE is becoming more adept at surfacing highly relevant results for users. This means that even for obscure or complex queries, SGE will strive to deliver accurate and useful information. Users can expect an enhanced search experience that brings forth the most relevant content available.
3. More personalised results: Personalisation takes centre stage with SGE’s latest improvements. By leveraging user data, SGE aims to tailor search results to individual interests and needs. This means that users will see results that are more aligned with their preferences and specific search context. The result? A more personalised and satisfying search experience.
4. More accessible results: Google is committed to inclusivity, and as part of the SGE enhancements, accessibility features are being integrated. These features will make SGE more accessible to users with disabilities, including support for screen readers and improved keyboard navigation. By enhancing accessibility, Google aims to ensure that all users can benefit from the power of SGE.

Google envisions these improvements to make SGE an even more helpful and informative tool for users. While the enhancements are currently being rolled out to a limited number of users, Google plans to make them available to everyone in the coming months. The goal is to empower users with a seamless and enriching search experience that caters to their unique needs.

ChatGPT Data Leak

In a concerning turn of events, a significant leak of ChatGPT credentials has recently come to light, posing a severe security threat to users of the popular AI-powered chatbot. The leak, which includes more than 100,000 usernames, passwords, and email addresses, has raised alarm bells among cybersecurity experts.

The stolen credentials were reportedly obtained by notorious info stealers like Raccoon, Vidar, and RedLine, well-known for their targeting of large companies and organisations. This unauthorised access to ChatGPT accounts presents a potentially grave situation, as attackers could gain entry to sensitive personal information. The leak is believed to have occurred between June 2022 and May 2023, exposing users’ credentials to potential misuse for an extended period.

Continue Reading...

If you'd like to learn more about the biggest digital marketing stories across the worlds of social media marketing and PPC, you can continue reading our latest article by?clicking here?or by tapping the banner down below.