Digital Marketing: The New Era of Marketing

With the advancement of the latest technologies, transformations, innovation has brought significant changes in daily or professional life activities of an individual, Business operations, functioning of organizations, institutions from multi-sector industries, etc. We have adapted to the Internet of Things, Artificial intelligence, Chatbots, virtual assistants, digital monetization platforms, marketing strategies, etc.

Adaptability is a key characteristic for a successful career, business growth.

 Because“If we do not change our direction, we are likely to end up where we are headed”.- Philip Kotler

Businesses have also changed their marketing strategies moving from the traditional way of marketing strategies to digital marketing and even using the latter along with the former to attract new clients, maintain relations with an existing client, creating brand awareness & remain at the forefront in this competitive marketplace.

There has been a shift from the use of the traditional way of marketing activities like:-

• Distributing pamphlets;
• Broadcast (Transit by radio or televisions);
• Print media;
• Direct Mail;
• Phone;
• Outdoor Advertising, etc.

Towards digital marketing that focuses on digital platforms:-

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Few examples are:-

• Search Engine Optimization;
• Content Marketing (blogging & Writing)
• Email Marketing;
• Social Media Marketing;
• Search Engine Marketing;
• Marketing Automation;
• Digital Advertising;
• Pay-Per-Click (PPC) Marketing;
• Webinar Production;
• Video Production;
• Downloadable Content Offerings (eBooks, Whitepapers, Webinars);
• Affiliate Marketing;
• Online PR, etc.

As it is rightly said that “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer.

Few Examples of Digital Marketing

While the pandemic has also forced many businesses and organizations to adapt to digital marketing & many of them have adopted it along with traditional ways of marketing. Currently, World has increasingly moved towards the digital world, and organizations have adopted it to survive & succeed in the current scenario.

Because “Marketing is no longer about the stuff that you make, but about the stories, you tell.” – Seth Godin, Founder of Squidoo.

 Covid-19 has also posed challenges towards marketers who are going beyond the changes required & adopted innovations in their marketing strategies to achieve their organizational goals.

 In today’s world, People has increasingly moved towards digital methods and these people can be your:

•  Target Audience;
• Clients;
• Consumer;
• Competitors, etc.

 To get new clients & maintain the relationship with existing clients, we should adopt to latest digital marketing strategies.

Digital Marketing is the best platform to get new clients & build good relations.

It is really important to convey your message to your target audience in the best way. Because if we are not able to connect appropriately, It will be difficult to succeed, sell your products, create brand image reputation of your organization, personal brand, etc. 

 Whether we are organizations whose goal is to:-

•  Sell their products;
• Provide services;
• Becoming a brand ;

  An individual who's goal is to:-

•  Generating leads for their business or Job purpose;
• Creating personal brand;
• Looking for opportunities or Job change, etc.

Whoever we are, It is necessary to adopt digital marketing strategies & tools to stand out in a competitive marketplace.

Because “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.'' Philip Kotler

 We need to leverage digitalization to hit that growth curve.