Digital Marketing Myth
Ritesh Mohan
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
Recently, one of my friends showed me his social media analytics, the brand was having over 72K followers, and my friend was spending approx. USD 750 per month on ad campaigns focusing on increasing the number of followers and reach of the brand.
“Above number of followers does not show Recency?” I enquired.
“Let’s do a check on recency of the page followers in last 7 days or a month”, I suggested.
The result was an eye -opener, the engagement/active audience was only 125 followers which is lesser than 0.01%.
“In other words, you are spending USD 750 to keep only 125 followers engaged”, I concluded.
My suggestion to my friend was-
If you are servicing 900 customer per month from your store, its better to focus on 900 customers by doing activities with your online budget of USD 750/-;
Utilize the portion of the online budget for your instore Gift with purchase promo – providing customers a value in return, and balance portion on digital ads showcasing your customers, with their reviews etc to build trust amongst your prospective customers.
Announcement:
I am starting AMA session, wherein I shall be answering questions from my followers regarding ecommerce, category management, fashion, beauty, fragrances, retail management, pricing etc.
Feel free to join me and text me your questions in the comment section below, which i shall take up on Saturday during AMA session. (i shall DM the zoom link to those who would comment "Yes" in the comment section below)
Grab your copy of the book today and sharpen your selling skills with hacks and growth tips.
Advocate of Indic Wisdom | Yogacharya | Yoga Nidra Specialist | Proponent of Self Leadership | Enabler of Coaches
3 周Anakha Rose T. Rashi Jain
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
3 周thanks everyone.
International Sales and Marketing, Beauty and Perfumes
3 周always very interesting insights unlike a lot of personal noise information we see on Linked In lately!
International Sales and Marketing, Beauty and Perfumes
3 周if I have only 750$ and 900 customers, I will invest in collecting the contact details of 900 existing customers, and spend my budget on informing them about sales, promotions, new collections available. cheaper and more likely to bring a returning customer - they bought once, they are more likely to buy again,