??? Digital Marketing Must-Knows

1.?Amazon Launches Free Email Marketing Capabilities for Sellers. Amazon sellers will soon be able to send email marketing messages to customers. Sellers were limited to emailing customers who follow them. (Bloomberg?↗?)

• Sellers can select customer groups from Amazon's 'Tailored Audiences tool'.
• The customer groups include recent shoppers, repeat customers, and big spenders
• Customers are opted in automatically. If they don't want to receive marketing emails they need to unsubscribe.
• Amazon will distribute the emails on the sellers behalf and provide engagement insights.
• The feature is currently in beta and will roll out fully early next year.

2. YouTube is adding YouTube Shorts to the advertising partner program to entice creators.?Starting early next year, eligible creators will receive 45% of ad revenue generated from YouTube Shorts. This is a strong incentive to win market share from TikTok. And we're likely to see a big increase in the volume of ad inventory available to advertisers. (The Verge?↗?)

3. TikTok launched a new feature that replicates BeReal.?BeReal has grown from 10k to 15M daily active users in just over a year.?TikTok's replica,?'TikTok Now',?sends a random notification to share a 10-second video or picture with their friends.?TikTok claimed it is not social media?but an 'entertainment company'. Although this feature certainly promotes social networking. Snap & Instagram are also known to be testing a very similar feature.?FT reported?that BeReal is exploring paid subscriptions to fuel its business instead of advertising. (Tech Crunch?↗?)

4. Meta's new Advantage campaigns can leverage custom audiences.?Advantage campaigns can soon use advertisers' custom audiences (CRM lists, look-a-likes, re-targeting, etc.) to help reach more interested potential customers. Advantage campaigns were?announced last month?and use AI to create Facebook/Instagram campaigns. (Meta?↗?)

5. Microsoft released multimedia ads globally.?Microsoft is differentiating their search engine,?bing.com, from Google with visual search results.?Bing.com has a 7% share of the U.S. search market.?The new multimedia ads use Microsoft machine learning to combine images, headlines, and descriptions to create and serve relevant high-impact visual ads.?(Microsoft?↗?)

Plus

• Google?simplified ad extension workflows
• LinkedIn?Sales Navigator shows buyer interest levels
• Apple's new ad placements could arrive before the holidays
• Shopify?launched tools to enhance cross-border commerce

???Who's hiring??

Find this week's remote digital marketing roles from?Vimeo,?Hims?& Hers,?Ring, and more.?Plus mentoring and marketing contractor roles.?

View all opportunities?↗?

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