??? Digital Marketing Must-Knows

1. Netflix will charge brands top dollar to advertise on the platform.?WSJ reports that Netflix will charge advertisers $65 CPM (the price per 1000 ad impressions). For comparison, the rates are even higher than last year's Super Bowl ads. November 1st is the new expected launch date. (Tech Crunch? ↗?)

• 15 & 30-second ads before and during programs are expected to be available.?
• Netflix will initially offer basic targeting options such as program genre, country, and whether a 'Top 10' show is being watched.
• At this stage, Netflix are reportedly looking for year-long advertising spend commitments which are capped at no more than $20M per year, per advertiser.
• 500k customers are projected to sign up for Netflix's ad-supported tier which is expected to be $7-9 per month.
• Customers on Netflix's ad-supported tier could see around 4 minutes of ads per hour. This compares to ~20 minutes per hour with traditional TV viewing.

2. Reddit?acquired Spiketrap, an audience intelligence company, to enhance advertisers' performance.?Reddit expects to improve their interest & contextual targeting segments and their prediction models for automated bidding. All geared towards helping advertisers get better results from advertising on Reddit. (Social Media Today ?↗?)

3. Meta is building a team to work on paid features.?Advertising will still be the main focus but?we should probably expect to see Meta try to reduce their reliance on ads. Snap & Twitter have already launched subscription products and a Meta VP said to The Verge they too see opportunities across Facebook, Instagram & Whatsapp. (The Verge? ↗?)

4. Twitter officially announced Podcasts launch.?Twitter will group audio content based on themes, personalized to each user. Live and recorded Twitter Spaces (their clubhouse-style feature) will also be suggested to relevant users.?(Twitter ?↗?)

5. Google announced 4 new Shopping ads features ahead of the holidays.?Advertisers can now... (Search Engine Land ?↗?)

• Assign target costs for store visits and store sales at a campaign level
• Add sales and promotions to the ad listing via Deals Content API
• Add Shipping and Returns info into the ad listing
• Find product-specific insights for the account

Plus:

• Snap ?launches a new dual-camera feature
• Instagram ?allows users to tag posts / reels through a QR Code
• Disney 's combination of streaming services passes Netflix's subscriber count

Digital Marketing Must-Knows highlights the most actionable industry news and trends each week. Read this week's full edition here ??

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