??? Digital Marketing Must-Knows

???Round up

1. Instagram is testing brand new ad placements to offset Meta's revenue decline.?Expect?to see ad load noticeably increase on IG with the latest announcements. (Instagram ?↗?)

• Multi-advertiser ads?- After a user engages with an ad, Instagram will show further ads from similar advertisers in a swipeable carousel.
• Explore tab ads?- Ads are also now shown in the Explore tab.
• Profile feed ads?- Instagram is globally testing ads in the 'profile feed'. This is the feed when a user visits another person’s profile on the app and then taps on one of their feed posts. For businesses, this could provide contextual advertising opportunities. Instead of user targeting brands can show ads based on a creator's profile. Meta said it will experiment with sharing revenue with eligible creators for ads served in their profile feed.
• Post loops ads?- Over on?Facebook, when a Reel would normally play on a loop, Facebook is testing skippable ads before the loop resumes. These "post loop ads " are 4 to 10-seconds. Although this experience could be frustrating for users.

2. Meta also announced an AI-led alternative to lookalike targeting.?Meta's lookalike targeting finds the 1% / 5% / 10% of users most similar to the members of a custom audience. The new "Advantage custom audience" also uses a custom audience as a seed but the similarity is less important. The AI can go beyond the lookalike percentage restrictions and focus on anyone likely to be interested. Advantage custom audiences?also?prioritize delivery to the members of the custom audience. (Meta ?↗?)

3. Reddit makes 1,000+ new communities available for targeting as part of several new updates. As well as adding new community niches to target, Reddit has made a bunch of campaign setup improvements. And is offering ad credits to new advertisers. (Search Engine Land ?↗?)

4. Twitter has rolled out mixed media tweets.?Users can include?a?photo, GIF, and video(s) within a single tweet. (The Verge ?↗?)

5. TikTok steps up Instagram rivalry with 'Photo Mode'.?Photo Mode allows users to share a carousel of still images that automatically rotate one after another. Users can also add music to soundtrack the images. Brands could make use of this by sponsoring photo posts from creators. (Social Media Today ?↗?)

Plus

• Canva ?has an AI text-to-image app generator built by Stable Diffusion in beta
• Instagram ?is testing multiple links in profiles
• Macy's ?launched a third-party marketplace

A more recent edition of Digital Marketing Must-Knows was published. Read the latest weekly edition on LinkedIn .

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