??? Digital Marketing Must-Knows
Hello, Marketers. It’s?Kole?here with all you need to know from last week in the world of digital marketing.
And it’s a packed edition.
The AI-powered Search Engine race is on this week! The First-mover advantage is up for grabs between Google & Microsoft. AI has created an opportunity to totally reimagine what search is.
Scrolling and clicking through a dozen or so links on a 'search engine results page’ could feel pretty old school, very soon.
???From me:?Founders and Future Marketers can get my?7-day Digital Marketing Mini-Course?(free). Learn 2023 foundational digital marketing strategy. The lessons are delivered to your inbox each morning, for 7 days???
Let’s jump in ??
Round-Up
1. Google announced ‘Search & Beyond’ event regarding their Search + AI initiatives. In their earnings call, Sundar Pichai said:
“Our long-term investments in deep computer science make us extremely well-positioned as AI reaches an inflection point, and I’m excited by the?AI-driven leaps we’re about to unveil in ‘Search and Beyond’”.
The live stream event on YouTube?is scheduled for Wednesday Feb 8.
Meanwhile, The Verge reported that some users (briefly) had access to Bing with ChatGPT integrated. Take a look for yourself below.
The Information separately reported that “Microsoft will announce a new version of Bing with a chatbot interface… in the coming days”. They expect Bing to use GPT-4 with real-time information and the ability to cite sources.
Also, last week I posted a carousel on LinkedIn about how?Google has an ‘Innovator’s Dilemma’?when it comes to AI. Which could massively disrupt its current business model.?Check it out here.
领英推荐
?2. Instagram’s Co-Founders are back. This time with an AI-Curated News App, Artifact.?The app is described as TikTok for text.??
Read the full article?Platformer?↗?
2. Twitter has begun the process of introducing payments to the platform, according to a Financial Times report.?Twitter has registered with the US Treasury as a payments processor and is in the process of doing the same at State level.?Musk previously outlined his vision for an "everything app". Which would incorporate messaging, payments, and commerce. (Mashable?↗?)
3. Also, Twitter will start sharing revenue with creators from today.?(Tech Crunch?↗?)
4. Spotify did a U-turn on its Podcast strategy, shifting focus to an advertising model.?Spotify has lost money every year, despite having 450m users.?Initially, Spotify wanted to diversify revenue with exclusive podcasts. But now sees becoming the ‘YouTube of audio’ as the path to profitability. Spotify aims to attract 50m podcasters and simply the ad-buying process for brands. (Bloomberg?↗?)
5. TikTok launched video insights to help advertisers analyze creative.?Brands can analyze ‘key frames’ by seeing peaks and valleys of engagement. The peaks show the most engaging elements that brands take forward to future videos. And the valleys (dips) can be edited out. There are also useful audience insights.?Plus brands can compare their creative to the industry benchmarks. (TikTok?↗?)
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Digital Marketing | Data Entry | Data Scraping | Data Mining | Lead Generation ans SEO specialist
1 年https://www.fiverr.com/s/gLo1E9
ICT & English Teacher | SEO & Digital Marketing Genius | Full-stack Dev | HRD Certified Corporate Trainer | Education & technology combined allows students to create and achieve the impossible.
2 年So, I guess I'm the only digital nerd, so this might make me look like a jerk but... it's still gotta be done! Speed almost passes at a 77, no backlinks, maybe 1. After going over the curriculum of the course, at the very beginning I didn't see anything about keyword strategies, funnels, branding, and social media once again is completely misunderstood and of course pushing SEM which will only hurt companies in the long run. The title at the top is literally "Digital Must Knows", but your own site doesn't have a robots.txt file, missing alt tags, basically step 1 of all the SEO must knows. You talk about targeting an audience, but not engaging them. If we take our Tofu/Mofu/Bofu funnel ( I usually use a bottle to demo), it's like you're trying to take the customer straight to the sale down at the bottom and just bypassing everything else. Look at people's Social Media, hell, look at mine (I've always hated social) but the lack of such a large portion of our world not getting it has made it my crusade, to get people to understand. Don't get me wrong, I'm happy you're sharing your knowledge, but also please think what happens when you teach someone a piece but not the whole thing. How will they feel?
CEO, Board member, Principal Infrastructure Engineer. R(COREN), MNSE, M(NIM) MSC(ICT), CCNP, CCNA, SEO, SEM, HTML, CSS, JAVASCRIPT M(IRA)
2 年Good evening. I have a certificate in fundamentals of digital marketing issued by Google. I seek opportunities to express skills learnt. Thanks.
Senior Communications Specialist at Dollar General
2 年So Instagram's new app is sort of like a less professional LinkedIn, I'm more on board with that than sharing pictures honestly
Digital Marketing Expert af Fiverr
2 年https://www.fiverr.com/share/j5NAeG