??? Digital Marketing Must-Knows

1.?Google is creating a more visual search experience as the way we search is changing.??60% of shoppers start their product search on Amazon (eMarketer). Google is adapting by improving their search-shopping experience with richer content. Three key updates from Google's latest search event below. (Search Engine Land?↗?).

• When people use the word "shop" in an apparel search, Google will start to show a visual feed. Relevant products, lifestyle imagery, and guides will appear to help customers buying decisions.
• Google will also soon show 'trending' products in a particular product category.
• Google expanded the multi-search feature too. Users can search Google with a photo?combined with?text in 70+ languages. Google will start showing localized results when users include 'near me' with multi-search.

2. TikTok expands video description length to make content easier to search.?Google estimated:?"40% of young people don't use Google Search or Maps when looking for a place for lunch, they use TikTok or Instagram". TikTok has increased the description character length from 300 to 2,200 characters. This move enables TikTok to better index their content. And shows TikTok are developing the product with the search in mind. Are TikTok search ads next? (?Social Media Today?↗?)

3. TikTok has partnered with TalkShopLive to launch live shopping in the U.S.?TalkShopLive?is the online QVC. It's an online platform for live streaming and home shopping shows with a built-in buying experience. Details are still being finalized so watch this space. (Reuters?↗?)

4. Twitter rolls out its own vertical video feed.?Selecting a video on Twitter will open the video full-screen. From there, users are in a scrollable TikTok-style video feed. Meaning they just need to swipe up to watch more video content. Video is also going to feature more prominently in the 'Explore' tab. Time to consider?Twitter?as another platform for repurposing video content. (Twitter?↗?)

5. Meta announced updates to call ads and a 'request a call-back' feature test.?The call-back feature allows brands to call the customer back when they are not available to speak. Meta announced in-app calling functionality and more optimization options for call ads. (Meta?↗?)

Plus

• LinkedIn?debuts Document ads
• Shopify?offers point-of-sale hardware
• Walmart?created two experiences on Roblox
• Mr Beast predicts why TikTok will die (a video)

A newer edition of Digital Marketing Must-Knows has been published since this was written. Read the latest edition on LinkedIn.

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