??? Digital Marketing Must-Knows

Hi! Every Monday (usually) we round up 5 essential marketing stories ready for you to skim in 60 seconds.?

1. Twitter brings Shopify products to the profile page.?Shopify users can connect their Twitter accounts with a?new Twitter app. Then start automatically importing products from their Shopify store in a product carousel. Individual product cards redirect to the retailer’s website.?(Twitter?↗?)

2. T-mobile creates advertising targeting based on their customer’s app downloads.?T-mobile is attempting to walk the “Perilous Line Between Programmatic And Privacy”. Advertisers can target their wireless customers with ads using the T-Mobile DSP. T-mobile anonymizes, aggregates and excludes location data. iOS users are not included given Apple’s position on privacy and customers can opt-out.?(Ad exchanger?↗?)

3. Netflix are in partnership talks with Google for their ad-supported plan, according to CNBC.?The Information reported that?Comcast & Roku are also in the mix to become Netflix’s advertising partner. (CNBC?↗?)

4. TikTok launches a new attribution manager.?Advertisers can now change attribution windows?to measure campaign results. 1-28 days post-click and 0, 1 or 7 days post-view.?(TikTok?↗?)

5. Shopify opens up B2B selling features for its merchants.?Shopify Plus will allow brands to create B2B specific customer profiles, price lists, payment terms and checkout to sell wholesale.?(Twitter?↗?)

?? Snippets for the road

• Amazon?plans a second Prime Day event later this year
• eBay?wholly acquired an NFT marketplace
• Reuters?reports some rideshare drivers are wrapping cars in ads
• Twitter?is testing a long-form writing feature

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