??? Digital Marketing Must-Knows

1. Apple is building a demand-side platform.?Apple published a job post that seems to make their plans pretty clear that they want to seize the opportunity created by Google's plan to block cookies. (Digiday?↗?)

• Nothing has been confirmed by Apple...?but?the post says Apple are looking for an experienced hire to "drive the design of the most privacy-forward, sophisticated demand side platform possible".??
• Apple could be building software to make segments of Apple's users available to brands for advertising.
• With the App Store, AppleTV+ and Apple Podcasts, Apple has a ton of rich first-party data from millions of users that Apple could package together for advertisers.

2. Shopify invests $100m in Klayvio.?The partnership means Klayvio will become the recommended email product for Shopify’s premium plans. Plus, Klaviyo will get early access to in-development Shopify features (Tech Crunch?↗?)

3. Reddit launches social audio 'Reddit Talk'.?Reddit Talk is built in the mold of Twitter spaces and Clubhouse with live audio-only conversations. Users will discover audio sessions from subreddits they follow and see recommended content from the home screen. (Goat?↗?)

4. Google has upgraded Discovery ads creative experience.?Google?are working on ad units that are more image than text-based. For example, with Gmail, Google is incorporating product images and prices into the Discovery ads. Google will also provide insights on audience performance and added creative & campaign setup guidance for Discovery. (Search Engine Land?↗?)

5. Microsoft launches industry vertical-specific search ads. The ads pull in information from a feed with images, along with nuggets of information that depend on the type of industry. Automotive (full rollout), travel, automotive & finance industries can use the ad format. (Microsoft?↗?)

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