??? Digital Marketing Must-Knows

???Round up

1. Uber rolls out 'Journey ads' and new advertising business.?Uber is the latest brand to use their first-party data to create new advertising opportunities for brands. (Ad Week?↗?)

• Uber's 'Journey ads' are coming to the Uber & Uber Eats apps. The apps have a combined 122 million monthly active users globally. With?1.87 billion uber trips?last quarter.
• Brands can show ads at three points during a customer's car journey: while waiting for the driver, riding in the car, and arriving at the destination. Advertisers have a 100% share of voice for the whole trip.
• According to Wall Street Journal, Journey ads will use data from riders’ recent travel history and location. WSJ gave examples of brands being able to show ads based on trips to a specific store, cinema, or airport.
• The ads are sold to brands on a per-trip basis.
• Uber described ads as a huge opportunity once self-driving cars become more common and "cars will become our next living rooms.”

2. Klarna announced a new shoppable video feature.?Klarna?is expanding way beyond being a buy-now-pay-later service. Video shopping builds on the app already being used for product discovery. Customers can now view tutorials, product unboxings, and reviews from brands and creators. And they can also buy the items featured in the videos through Klarna. (Retail Dive?↗?)

3. TikTok will share advertising revenue 50/50 with creators.?'TikTok Pulse', TikTok's creator program, is (unofficially) opening up to creators with over 100k followers. The 50% revenue share is designed to keep creators from leaving to rival short-form video apps. YouTube recently announced a 45% split for YouTube Shorts ads. While Meta allocates 55% for Facebook Reels. (Hootsuite?↗?)

4. Walmart launched a new content creator platform.?Tens of thousands of Walmart products are available to creators. The creators can post affiliate links across social media which will earn them uncapped commissions on product sales. (The Observer?↗?)

5. Pinterest has partnered with record labels to double down on short-form video.?Pinterest's 'Idea Pins' videos can now be paired, royalty-free, with some major record labels. The music catalogs include Ed Sheeran & Bruno Mars. (The Verge?↗?)

A new edition was published on November 1.?Read the latest version here.

Plus

• YouTube?rolls out shoppable links feature
• YouTube?makes audio ads available to all advertisers
• Google?put to bed rumors that match types are going away
• TikTok?launches fully automated 'Smart Performance' campaigns
• TikTok?opened talks with record labels to expand their music streaming service

????Who's hiring??

Find this week's remote Digital Marketing roles from consumer brands.?View all

????The shortlist

→ I'm creating a live, interactive, online course covering the fundamentals of a new era of Digital Marketing. If you are a small business owner or you are starting your career, drop your email to hear when the first cohort launches.

→ Podcast I'm listening to... Limited Supply: Harvey Finklestein answers your Shopify Questions. Listen on Apple or Spotify.

→ Discover?the latest remote digital marketing jobs & side hustles. Hiring??Post a role.

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