Digital Marketing for MSMEs

It is really the era where technological advancements are highly visible. People nowadays in to almost all kinds of activity, they are on their phone. When with someone, while eating, in the streets, etc..

Filipinos usage of Facebook from 2017 to 2020 is 75.96% just imagine this number out of 110,000,000 Filipinos (approximately).

This number is an opportunity for you to put your products and services online. The biggest opportunity for the small, medium enterprises have to utilize this platform as a form of marketing through the online media to promote.

This technique is called 'online marketing' or 'digital marketing'. We saw many start-ups popping out offering their services to other existing business to take care of their online presence thru visual arts, copywriting, video editing, anything that could get their customers attention in social media.

Many business whether SMEs or Corporation, already transposed some of their traditional marketing collateral to online and digitalization. Making campaigns using websites, software applications, videos, nowadays, Content is King.

What is the best content for your product? You may consult a digital marketing firm, that could magnify your presence online to trigger to your targeted customers.

These innovations have greatly helped businesses to connect to their existing and future customers by the following reasons and augmentations:

1. The use of digital marketing techniques bridged the gap of their customers. Especially nowadays, in the pandemic period where foot traffic is a challenge coz limited amount of people are only allowed to go outside.
2. Seek for other applications that could increase your reach. UnionBank recently launched an app specially made for MSMEs, it's the UnionBank Globallinker app. This app requires the owner to upload their business permits, DTI, for customer due diligence for you to register.
3. Learn to utilize LinkedIn as well. What makes LinkedIn different is the culture. You may meet quality networks in LinkedIn that may in need of your product / services.
4. Utilize visual content app like Canva, Snapseed. Platforms like Instagram, TikTok has a considerable amount of audience that you may show your product / services.

Nowadays, you have to think about potential methods, content for you to standout. There are endless possibilities where you can achieve more sales in this segment. I have considerable amount of sales for me to secure tenants for my spaces for lease. These commercial tenants, are all via online marketing like Carousell, Facebook Marketplace, Page, Rentpad.ph, etc. It really depends on Location as well and your marketing strategy to utilize online transactions and convert those post to cash.

Author: Carlos Payumo Garcia | +63 966 987 9291 | [email protected]