Digital Marketing

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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only?email,?social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing is advertising delivered through digital channels, including social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include?social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.

Common Digital Marketing Assets:

Almost anything can be a digital marketing asset, meaning any marketing tool that you use online. That being said, you may not realize how many you have at your disposal. Here are a few examples:

• Your website
• Branded assets (logos, icons, acronyms)
• Video content (video ads, product demos)
• Images (infographics, product and company photos)
• Written content (blog posts, eBooks, product descriptions, Help Sections, “learning center-type” content or online courses)
• Online products or tools (SaaS, calculators, interactive content)
• Reviews
• Social media pages

As you can probably imagine, this list only scratches the surface. Most digital marketing assets will fall into one of these categories. However, clever marketers are constantly coming up with new ways to reach customers online, and the list keeps growing.

Types of digital marketing:

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what's most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

Eight Steps Digital Marketing Strategies:

1. Define your brand:?Outline or use your brand guidelines to define your brand and how it’ll come through in your online campaigns. Think about your?unique selling points (USPs), brand voice, and?value proposition.
2. Build your buyer personas:?Determine who your business wants to reach with?custom buyer personas. Think about user demographics, as well as the motivations that drive people to choose your company, products, and services.
3. Create your S.M.A.R.T. goals:?Use specific, measurable, achievable, realistic, and timely goals (also known as S.M.A.R.T. goals) to guide your strategy. Think about your organization’s short- and long-term goals for growth.
4. Choose your digital marketing strategies:?Pick the best strategies for your business. Focus on the techniques that offer the most value for your business and industry, versus trendy strategies.
5. Set your digital marketing budget:?Research?digital marketing pricing?to build a realistic budget for your business. For reference, most businesses spend $2500 to $12,000 per month on online marketing.
6. Brainstorm your strategy:?Guide your strategy to success by planning your strategy. If you’re advertising,?determine your ad spend. If you’re publishing content, build your?content calendar.
7. Launch your campaigns:?Following your planning, launch your campaigns across channels. Ensure all your channels feature the appropriate tracking information. Your website, for example, should feature your?Google Analytics tracking code.
8. Track your results:?Monitor and measure the performance of your strategies by tracking their performance. Use?Google tools?like?Google Analytics,?Google Search Console, and?Google Ads?to keep a pulse on your strategies and their return on investment (ROI).

With these eight steps, your company can launch your first online marketing strategy. If you need help creating your online marketing strategy (or want to create the best one), consider?online marketing services, like from WebFX.

Benefits of social media marketing:

Possible benefits of social media marketing include:

• Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.
• Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business.
• Accommodates personalized and direct marketing that targets specific demographics and markets.
• Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.
• Ideal environment for a company to conduct market research.
• Can be used as a means of obtaining information about competitors and boost competitive advantage.
• Social platforms can be used to promote brand events, deals, and news.
• Social platforms can also be used to offer incentives in the form of loyalty points and discounts.

The future of digital marketing:

The offline and online worlds are colliding. Traditional devices such as fridges, ovens, and even billboards will all be modernized to leverage digital media.

Channels make up digital marketing:

Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.

Digital marketing is important:

Digital marketing is important because?it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

Digital Marketing Is Growing(How and Why):

A business owner wants to go to the customer. Customers spend more time and resources on online channels than ever before. They are consuming ads on websites, apps, or social media. Businesses have to personalize their content per their audience. Since this audience hangs out online, digital marketing is growing. It's also increasing because the digital marketing industry is thriving. Here's a?digital marketing salaries?guide showing the growth of digital marketing from an employment perspective.

Conclusion:

Understanding and combining these core aspects of digital marketing will go a long way to delivering success in your business. Each aspect is as important as the last and together they can be used to create your overall strategy and help in the central goal of driving business growth.

Ref: 1.?Nakamura, wikipedia, Google.