Digital Marketing

Digital marketing is the promotion of brands and products online. A successful content marketing strategy will send traffic to your website, will increase brand awareness, sales and your Google rankings. There are six key stages of a successful strategy:

1-     Content

Content is the essential element of all media, were the prints, broadcast or social. The key is to produce content on your website that stays true to your brand identity, while at the same time appealing to your target audience.

2-     Optimization

You need to ensure that your content is recognized by Google in order to rank at number one. Keywords, links and a clear call to action, all insure that you maximize the impact of your content

3-     Social media

Your customers go to Facebook, #LinkedIn, Twitter, and Instagram to learn about your brand. These channels need to be regularly updated with fresh content, which focuses on the interests of your customers.

4-     Social media marketing

Social media marketing is the most effective way to gain followers, increase sales, and reach a whole new audience. You can even target very specific groups of people with your content

5-     Analytics

A well-managed, digital marketing campaign can deliver an extraordinary return on investment and each campaign provide reach, measurable and actionable data which you can use to increase the effectiveness of your future campaigns.

6-     Re-purposing your content

To reach a wider audience you can translate your content into other languages or connect with influential media contacts and bloggers in order to drive more traffic to your website.