Digital marketing – Is a life skill!

A quick Google search suggests that more than 330+ million users logged in online over the past 12 months. If that’s not any number to go by, then let me tell you that the world has currently over 4.72 Billion internet users as of April 2021. The numbers would have jumped over by now. And it still commands a huge number on the online space. This also translates to around 63% of the world being online now. Which also means that 6 out of every 10 people in the world use internet or are online.

The numbers only will grow eventually. That only time will tell. And the delta increase in numbers is probably reserved for another post.

Lets discuss another metric. Time spent online. Statista states that in 2020 an average American spent 470 minutes online per day. That’s a massive 7 hours and 40 minutes per day! This was clearly a 15% jump over the previous year, clearly blaming the onset of pandemic. And this number in 2022 has jumped to a further 482 minutes.

Now just imagine, research by Global WebIndex suggest that 58.4% of the world are on social media and use them regularly. Which equates to roughly 2 hours and 27 minutes as of January 2022. Millenials on the other hand spend over 7 hours on social media when compared to the GenZ’s with 5.3 hours. Isn’t that a massive number to go by?

We are not talking about any industry here. These are pure audiences. Customers. They are for everyone to target. They are as what we call in marketing parlance, all our potential leads. Always online. Never on snooze.

With such massive amounts of online data being available for marketeers (Here I mean every industry worth its salt who has a potential customer, B2B, B2C and what not) everyone, every professional has to behave like a marketeer if you are in the business and in the business of increasing bottom lines through attracting customers.

Digital marketing is an industry by itself now. The world is leaning much towards it. Emphasised more post the pandemic. We all know the hows and whys. Let’s not get into that.

And with such a rapid development in technology, there is no better time than now to groom yourself into this space.

Whether is social marketing, search engines, webinars, communication its only gone digital. It is even estimated that the education sector which largely relied heavily onto the real estate of the business will lean heavily towards digital spaces.

So much so that it has rather become a cliché that the world has literally shrunk and brought us all closer.

As a field, Digital marketing has made immense progress over the last 15 years or so. The opportunities are way too bright with some very interesting areas worth spotting.

The niche has only gotten more niche!

Lifeskills, by definition means that a group of psychosocial competencies and interpersonal skills which help people make informed decisions, solve problems, think creatively & effectively and many such areas in a human life. We are also given to understand that the 5 essential skills humans need to incorporate are:

• EQ or Emotional Intelligence (Also called as Emotional Quotient) Skills
• Money management
• Critical Thinking
• Daily living &
• Communication skills

There are more, but the one that must definitely be added to this is Digital marketing skills. And it only needs some recognition here since it will help you make better informed decisions more like a second nature since we all know that everyone is digital these days. And it will also keep you in a good stead for all your future goals and aspirations.

So, in this day and age, if you are any working professional, in any working area, across any geography, and domains, managing yourself or small or a large or even remotely managing businesses, you better hop on the digital bandwagon!

And let me tell you that your ride has only just begun!

Stay tuned. Stay Qurious!

#Qurious #Digitalmarketing #Statista #Lifeskill #WebIndex