Digital marketing learning, certificate - What exactly works in the job market?

?This is indeed the high-tech era we’re living in. Many advantages and disadvantages are always come with some great changes. From the beginning of the stone age to the medieval age, mankind struggled a lot both physically and mentally to improve lifestyle, comforts of living, foods, clothes, even each aspect of the life they gained and become a winner.

This high-tech era isn’t easy but it’s different. With the help of technology, humans are using their mental efforts more effectively rather than physical strength. The result is outstanding. Now people do not need to go out for their daily needs. They can simply buy using technology, order from home or office, and get the delivery where they want.

Digital marketing comes into focus here. Marketing strategy has been changing rapidly from the traditional way to the digital way. Digital marketing is a big package of advantages for businesses and job seekers with a few disadvantages for traditional marketers and non-flexible jobholders.

Learning digital marketing and getting certified by reputable companies are helpful for the future career of present youth and the next generation. But, learning and getting certified is not the ladder to rise and shining brighter s a winner of life. It’s a challenge to polish your knowledge by applying them and make those your wisdom to get a tight hold on your skills.

Everything we get comes with a package. Here also many advantages and disadvantages you can see. Let’s take a look at a brief history and what are the advantages and disadvantages of digital marketing.

History of Digital Marketing:

Back in 1990, there was an evolution started with the internet. The W1.0 platforms were available to get information but not available to share information on them. Later in 1993, the first clickable banner comes live on the internet; digital Ads started with the online magazine HotWired, launched on 27th October 1994.

Although the starting January of the same year, 1994 Yahoo launched, and internet become popular rapidly and Yahoo comes into the digital market.

In 1996, it was the time of some more search engines like LookSmart, Alexa, HotBot, and finally in 1998 Google comes with a revolution in the digital world. Back in 2004, when Google launched Gmail, it become the world’s largest media company.

Digital Marketing had been started in back 1994 and after 28 years at present days, digital marketing broke every boundary to reach each of the internet users and booming the market today.

Advantages of Digital Marketing:

The biggest advantages of digital marketing are location, time, & money. These three aspects are featured by default in digital marketing.

Location:

Learning on a digital platform opens up a huge source of information on the internet. It’s easy to gather information and explore a huge digital library to gain knowledge. In this era, students are learning elementary to master’s courses online. They even started earning from online platforms after learning from the online platform. They do not need to travel to learn & earn. It saves time, as it saves money well.

Time:

Digital Marketing saves time. As said previously, online marketing demands high-tech gadgets and high-speed internet connections that save time on travel for marketing purposes and money to afford traveling, and advertising as well.

Digital platforms run ads based on collected data and today we all know how these large online platforms collect our data. Google might remember you better than you recall your memory and that’d help these search engines to target exact match customers to show ads, branding, and engagement.

Money:

Learning digital marketing and getting certified by larger platforms such as Google, Hubspot is free of cost, and any enthusiasts can earn money after completing any genuine online different digital marketing modules free courses based on their interest and regardless of their age. Many online free courses and platforms such as Khan Academy, TED-Ed, Hubspot Courses, Google digital garage, are available to learn many subjects. Also, platforms such as Unacademy, Skillshare, Udemy, Upgrade, EdX, are some of the online learning platforms with budget-friendly courses to learn and certified.

Online Marketing & Advertising are budget-friendly and more creative than the traditional ones. In traditional marketing and advertising, it takes a lot of money whenever to publish a banner, hoardings, brochures, and flyers. Additionally, you can’t filter to target the prospect to distribute and thus is a waste of money. But, in digital marketing, you can filter your potential customers, control the time to reach them, and control the ads you want to show to a particular segment. For example, you can segment a group of potential customers according to data to show video ads, the 2nd group to show only images, and the third can listen to the same ad on audio.

Unfortunately, these options are not available at a time for traditional ads or in mainstream media. Although it’ll take huge money to create a different type of the same advertisement, you can’t control them to target an exact match potential customer.

But, as we know, every change comes with a package. Here it is not an exception and we can see many disadvantages.

Disadvantages of Digital Technology & Marketing:

Some disadvantages you can counter and expel by smartness and in-depth knowledge in using technology with security. Here are some points:

Data security:

Whenever you visit any website, the inbuilt cookie system collects your data such as name, gender, age, email ids, contact number, profession, designation, etc to recall you for your next visits. These cookies collect data and store them from 24 hours to 3 months. Some browsers have facilities to store passwords with users' permission, such as chrome, edge, etc. This is not a good practice to store passwords online but sometimes it needs to do to avoid inconveniences.

Social media platforms such as Facebook, and its sister platforms also have the issue of users’ data storage and using them for marketing purposes. Sometimes, it becomes a nightmare when some mischievous anonymous hackers hack anyone's account and use them as per their wish.

It is always recommended to learn about data security before your personal or professional use of the internet and online platforms.

Health risks:

Additionally, you have some crucial knowledge of using these platforms safely to avoid any health risks. Because using high-tech gadgets for a longer time per day can make a person lazy, increase obesity, anxiety, headache, poor vision, spondylolisthesis, etc.

Doctors recommend taking 2 minutes to walk in every 1-hour is helpful. Also, it’s a good practice to type without bending your neck to avoid cervical pain. You must sit on a proper chair to avoid back pain.

High-competition:

It’s been 28 years of digital marketing and now it’s highly competitive in the market. You have to be highly creative if you’re a freelancer or you have a creative team to stand out from the competition.

Digital Marketing has many modules and all of them are highly dependable on data. It is a must to know to analyze data near accurately to get a result out of your efforts.

Time Consuming:

In this period of high competition, search engine algorithms are updated in many ways. It takes time to optimize by search bots when it is under consideration by more than 200 factors to rank. It needs a lot of effort, time, and patience to rank organically. It needs to invest a certain amount of money to get ranking by ads and self-branding.

Different Skills:

We know the saying “ a jack of all is master of nothing” but for a digital marketer, you must have some different knowledge to start working. For a content writer, it’ll be an advantage if he or she knows SEO, Social Media Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing, Using Webmaster tools, Data analysis, basic graphics to match other team members and get the exact output from his or her efforts. But, learning all the modules and skills is not the solution.

In-hand Experience:

It’s crucial to understand your position according to your skills. Try to apply your skills to polish them and make them flawless. No matter if it takes time, as soon as you complete your course, start applying for internships. There are many startups where that offer free internships. Do not think about earning money as soon as you have a certificate because, in terms of technology, no one will spend money on those who don’t have in-hand practical experience in the market.

Although you can join freelancing websites such as Fiverr, Upwork, Guru, etc. you must have to showcase your practical work and it is also time-consuming. Sometimes it takes more than 3 years to get the first client on those platforms. So, it’ll always be better to go for an internship process. You can complete internships for different skills in different companies, but take at least a quarter of a year internship to train yourself and be ready to work live in the market.

Again, it’ll take more than 2 years to get a good hold on a particular skill but learning is a process of development. A good learner attitude can always be helpful for your progress in life.

Our company is providing 3 months of free WFH internships of Digital marketing modules of SEO, SEM, SMM, and programming internships for full-stake developers, flutter developers, and PHP developers.

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