Digital Marketing and Lead Opportunities for you, this February 2025

With the first month of 2025 behind us, we're now in full swing, ensuring our clients maximize their media exposure and marketing impact. With AI, the digital landscape is evolving fast, and staying ahead means understanding where PR, social media, and digital advertising is headed.

I recently shared insights with Forbes on how to leverage AI to build a loyal brand community, a strategy that is becoming increasingly vital for businesses looking to stay relevant in today’s digital-first world:

??Digital Advertising Trends You Can’t Ignore

?? Facebook & Instagram Ad Trends – AI-driven targeting is making ads smarter, while video content continues to dominate. Are you optimising for Meta’s latest algorithm updates? Let me show you how you can get a lower cost per lead with Meta’s AI.

?? AI & Chatbots in Customer Engagement – Brands using AI-powered chatbots are seeing higher lead conversion rates. Is your business leveraging this yet? We can build an AI chat bot and an AI voice agent for you that won’t break the bank.

If you'd like to know how we can help you with your Facebook and Instagram ad trends, or create an AI chatbot, book in a time to speak with me here.

?? Special February Offer ??

This is for the first 2 people who book a call with me today and sign up.

Don’t miss out on starting your year with a clear plan to increase your leads and grow your business!

Book a time to speak with me today:?https://www.believeadvertising.com/free-strategy-call

Smart Digital Advertising Tactics to Maximize Engagement & Leads:

?? The “Comment to DM” Strategy - Instead of just running a lead form ad, create an engagement post with a CTA like “Comment ‘YES’ for more info” and set up a Messenger automation to DM everyone who comments. This increases engagement and leads without increasing ad costs.

?? Retarget Website Visitors with a Time Delay - Instead of retargeting everyone immediately, set up a delayed retargeting campaign. Example: Show an ad only to people who visited your website but didn’t take action 7 days ago. This keeps your brand top of mind without bombarding people too soon.

?? Use the “Lookalike Stack” for Scale - Instead of relying on just one lookalike audience, create multiple ones from different sources (purchasers, engaged users, website visitors, etc.). Then, combine them into one ad set. This broadens your reach while still keeping quality high.

Let’s Make 2025 Your Best Year Yet!

Book a time in my calendar today, and let’s map out a digital marketing and lead strategy to start getting you affordable leads in 2025.Looking forward to speaking with you soon!

Many thanks,

Adrian Falk