Digital Marketing: The Latest Small Business Marketing Tool

Concept of marketing in the world is very old; but the internet, social media, smart phone sand mobile apps are going to change the game forever.

Simple yet brilliant phone applications such as Google app, Facebook, GPS and more have made it possible for businesses or customers to communicate/reach each other very easily. More common apps such as Facebook, Google Maps, Yelp, Twitter and more are becoming an integral part of both businesses and customers to find each other out and play an important role in the real world commerce.

Social media and search engines have now become the new medium of advertising and marketing for small as well as large businesses. Advertising your business over internet helps in building your brand at a very low cost.

How does it work?

Everything has become digitized today and there is a ‘smart phone’  in everyone’s pocket.  People love to find out and keep looking for products and services over internet, be it the social media sites or on search engines. Search engines always give you the local results relevant to your physical location. Suppose, if you are at Connaught Place, New Delhi and  are looking for the best Chinese food, you just need to type on Google or any other search engine “Chinese Restaurant New Delhi/New Delhi Chinese Restaurant”to get the desired search result. It is all because of the fact that search engines like Google track your IP location/GPS location

How does Digital Marketing help businesses?

Anyone on a street round the corner can find your product or service by just a couple of clicks on their ‘smart phones’ instantly. This new revolution in marketing can easily increase the on-foot traffic to your seat. Getting your business published or listed on local online directories allows anyone to find your goods and services.

Local social media marketing is a form of direct marketing; your promotional material reaches out to your potential customers quite easily and they can contact you without a hassle. This also helps you in building your business brand, giving freedom to customers to post their reviews on your social media presence sites.

Social media help in building relationship with customers. It is a platform where customers easily interact to your business or they can also share right away your service/product directly with their friends.

Another part is to list your business to local business sites.  Listing your business on local directories helps in getting local ranking. Now search engines like Google gives a local search result which is known as Google places.

Some companies opt for professional SEO/digital marketing companies to run their digital marketing campaign and make their business as a brand and soon would also require to be found locally, globally and physically over the internet.