Digital Marketing KPIs you Must Track for your Next Campaign

How good your digital marketing campaign is, is determined by the effectiveness of the campaign, its reach, and its impact. Key Performance Indicators (KPIs) are measurable metrics crucial in measuring the campaign's performance. These metrics help marketers detect sales results, conversion rates, and engagement, and track the campaign investment.?

This information is vital in understanding if the efforts of your marketing strategy have paid off or not. It further provides insights into what you need to change in your campaign if things aren’t working well. These insights help you streamline your marketing strategy, understand your audience better, and create strategies catering to their demands.

Let’s look at the top marketing KPIs your business must track:

• Click-through Rate (CTR)

CTR is a commonly tracked KPI that tells you how many people are seeing your ads and the number of people?taking further actions. Click-through Rates are essential for getting an insight into various marketing initiatives and help you understand how your audience is reacting to your content. Analyzing the CTR and understanding the metric can show why a campaign is not working well, which can be rectified.

• Traffic from organic search

This KPI determines the volume of access your site had from a regular Google search. This metric is a good evaluation of how well your SEO strategies are working. If the organic traffic is good, it reflects that the content is performing well. It allows you to understand the source of your organic traffic and optimize it further. This metric is available on Google Analytics as well.

• Conversion Rate

Good CTAs generate conversions. If you’ve provided a satisfactory customer journey, the conversion rate is bound to be good. Your conversion rate is an overall value that depicts the success of your marketing campaign. Analyzing your conversion rate provides a fair idea of how engaging, rich, value-driven, and user-friendly your content is to the audience.?

• Cost per Click (CPC)

CPC is a critical digital marketing KPI as with this advertisers only pay when someone clicks on their ad. CPC falls under PPC marketing; advertisers pay for their site to appear on websites and in search results. This KPI aids you in visualizing your spending on different paid marketing activities like PPC, display ads, and retargeting. You can create more effective, economical campaigns by building a steady CPC.

Some KPIs don’t tell you much about the actions you need to take to strengthen your campaign known as “vanity metrics”. Go with action-based metrics that help you improve the customer experience journey.?

Do You Need More Targeted Traffic to your Website? Want to sell more from your e-commerce Store? Citytech Software’s professional Digital Marketing team will lead your business in the right direction. Get started today: https://www.citytechcorp.com/company/contact-us/