Digital Marketing Interview Questions Answer

Lot of people look forward to make a career in digital marketing industry.So the first step after acquiring knowledge is to understand what recruiters are looking for. Here are some questions you can expect in an interview.

what's is Search Engine?

Ans. Search engine may be a web-based software which is developed to look and locate relevant information on the Word Wide Web. Search engines generally answer the queries entered by the users and provides them an inventory of search results.

what's World Wide Web?

Ans. Word Wide Web (WWW) or the online , which was invented by Tim Berners-Lee within the year 1989, is an data system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, are often located by Uniform Resource Locators (URLs) with other hypertext links.

What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the web . Web host enables your website to be viewed by others via modem or network by making space over its server.There are different sorts of web hosting services available today which are used as per the requirements and requirements of the online developers.

What is paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

What is On Page SEO?

 Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

 What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

 What is the definition of keyword?

 Ans. Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

What is SEO friendly URL?

 Ans. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.

What are backlinks?

 Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

 What is a Do-Follow link?

Ans. A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

What are the most important Google ranking factors?

 Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

 #1 Content

#2 Backlinks

 #3 RankBrain

What is Google Webmaster Tools/Google Search Console?

 Ans. It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console.Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.

What is Google Analytics?

 Ans. Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.It is a premium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

 What is Google Algorithm?

Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

What is Domain Authority?

Ans. Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.The greater your DA, the more likely your website to have strong traffic and high ranking in Google.You can check domain authority of any website in Open Site Explorer.

What is Directory Submission?

 Ans. Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.

Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

What is Article submission?

Ans. Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

What is a Business directory?

 Ans. A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.Business may be compiled either manually or through an automated online search software.

 What is Social Bookmarking?

 Ans. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

What is Guest posting?

 Ans. Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.

What is Google My Business?

 Ans. Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.

Its uses includes:

• Updating business information
• Adding photos of your business
• Connecting directly with customers
• Monitoring and responding to Google reviews
• Managing information

Definition of SEO Audit.

 Ans. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

What is Black Hat SEO?

Ans. It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

Name a few Black Hat SEO techniques

 Ans. A few black hat SEO techniques are:

• Link Farming
• Hidden text
• Gateway or Doorway pages
• Cloaking
• Keyword Stuffing

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