Digital Marketing Impact on Covid-19 in India
Rahul Kushwaha
Process Management | Communication Strategy & Political Campaign | Social Media Consultant
"Coronavirus" - COVID-19; by now everyone has heard and weighing its impact and disruption on business. Be it travel or tourism, industries, factories, share market, e-commerce, or any digital marketing company ever sector is experiencing a downfall.
The companies are cancelling their planned meetings, events, and consumer demands are at a steady fall. The Digital Marketing companies are experiencing a low hit on Facebook and the common search term "Near-me". Working remotely is the real fear experienced all over the globe is discouraging personal interaction.
Impact of Corona on Digital marketing:
1- Affecting the advertising and marketing budgets
2- Shutting down email marketing campaigns
3- Decline in traffic effort and lead generation
How could Organic traffic be maintained during the Corona virus effect?
Although we know that the supply is running low, the marketers should not exploit the situation by selling the basic necessities at a higher price as it is short-sighted. The perfect marketing technique is to stay focused on the long term need rather than multiplying in 5X price as it is not going to be a long-term situation.
To make-up, the losses, or balancing low profit, conversion of new clients is the one ultimate solution which could be done through digital marketing. You can set the traffic targeting the location and keep on tracking the algorithm updates.
Although if you don't have a high marketing budget, you can manage and maintain the situation through organic traffic. But, don't expect skyrocketing traffic, it's an opportunity to experience the sales in a low competition through digital marketing solutions and experience a long term growth through new customers.
How to maintain the situation due to CoronaVirus?
The short-term impact of CoronaVirus is spreading like fire and is not limited to a few countries. But, there are still many such companies which can't crash. For instance: we can postpone the visit to grocery stores but can't avoid the necessary requirements. To boost the sales of e-commerce companies who deal in supply of Consumer packaged goods (CPG) and have frequent shoppers may experience new customers as well.
Influenzone Technology, being a company of Digital Marketing in Raipur, can still offer its services perfectly as everything is managed remotely through digital tools. It's a time when marketers would be planning about how to get the business to recover after the Coronavirus impact. You can find ways of digital marketing and push more useful content which will not let your ranking get down and maintain the traffic by engaging the customers.
If you believe in smart digital marketing solutions, don't drop your marketing plans, bring advancement and maintain the ranking by hiring Digital Marketing in India. We hope this situation may pass soon with lesser impact.