Digital Marketing for Healthcare
Dot IT | Digital Marketing Agency
Dot IT has been a globally recognized leading full-service digital marketing agency since 2003
The Crucial Role of Digital Marketing in the Healthcare Sector
The healthcare industry is highly competitive. Due to this, healthcare organizations must find ways to spread awareness of their services and quality to attract customers. Research has shown that people seeking health services tend to look up some health organizations online before visiting a medical practice.
Over recent years, digital marketing for healthcare has profoundly transformed the appearance of the industry. Through the utilization of digital marketing strategies , it becomes possible to augment the awareness surrounding your hospital’s services, expand your outreach to a broader spectrum of individuals, foster brand establishment, and facilitate the advancement of your organization.
What is Healthcare Digital Marketing?
Healthcare digital marketing refers to the strategic use of online channels and technologies to promote medical services, facilities, and information within the healthcare industry. It’s about leveraging the power of the internet and digital platforms to connect with patients, build brand awareness, and provide valuable health-related content.
Digital marketing for healthcare strategies like utilizing social media, search engine optimization (SEO), email campaigns, and online advertising to effectively reach and engage the targeted audience. The goal of healthcare digital marketing is to enhance visibility, foster patient relationships, and ultimately contribute to the growth and success of healthcare organizations in the digital age.
A research study found that 88% of patients look for health information and healthcare services online, and 70% of those people say that the health information they find online affects their choice of health services.
Top Challenges Healthcare Providers Face in the Digital Space
However digital marketing services transformation unlocks many opportunities for the Healthcare industry, there are challenges doctors, clinics, and hospitals still face.
Dot IT Delivers Best-in-Class Services for Healthcare Industry
As the competition rises, the challenges become harder. But we got you!
Dot IT, a trusted digital marketing agency, lead you through the healthcare industry’s integration into the digital era.
Increased Awareness with Branding
Since we live in a competitive world today, it is essential for healthcare businesses to stay updated to attract and retain customers. The presence of digital marketing in healthcare services helps to increase awareness and brand recognition through local SEO , videos, articles, etc. Apps including Google Lens, and Street View can be used to create highly immersive AV content and share them across social media platforms. Also, you can utilize marketing automation for healthcare services and send personalized emails and messages to potential patients and prospective clients.
Cost Effective
Investing in digital marketing as a healthcare practitioner helps lower the cost of getting new patients by 50% compared to investing in television or newspapers. Investing in digital marketing as a healthcare practitioner helps lower the cost of getting new patients. Technologies like artificial intelligence, Marketing automation , and virtual reality enhance marketing efforts to focus on patient experience while cutting down on costs. Hospitals, clinics, and healthcare professionals can use digital resources to connect with their patients, share correct and relevant information and answer health-related questions while reaching a wider audience segment.
Demographics Target
In addition to being cost-effective, investing in digital marketing allows you to target patients by their age, gender, and other specific demographics. This increases the likelihood that patients will return to clinics that provide the specific types of care they require.
High Conversion Rate
Healthcare SEO services are essential for the growth of your business, irrespective of your healthcare capacity. By utilizing digital marketing tactics, you can get more people to interact with your website and turn visitors into patients. The more exposure you have as an organization, the higher your chances of getting customers.
Patient Referral
Another benefit of digital marketing for healthcare industry is that it gives access to several tools and strategies to drive leads and potential patients to your healthcare service. Several healthcare organizations have achieved this in recent years.
Here Are Things You Can Expect from Us
We know how important it is to leverage digital marketing for the healthcare industry.
Contact us today to learn more about digital marketing tactics & how we can help your healthcare organization succeed.
Website Design and Development
Poor website design can lead to many challenges for businesses including low engagement rates, low conversation rates, and others. It may also lead to difficulty in understanding and navigating the website. Subsequently, it affects a business’s overall success by limiting its ability to grow in size and reputation!
That’s why if you need your business to remain relevant in a highly competitive and relatively fast-paced environment, you need a well-designed website that will provide your business with increased growth and sales.
Dot IT best website development company understands that having an up-to-date website is key to staying ahead. Our developers create easy-to-navigate, mobile-friendly sites that look great.
We also optimize your website for search engines by adding relevant keywords, meta descriptions, images, and alt tags to make it user-friendly and serve as a hook to potential customers.
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Search Engine Optimization
Search engine optimization (SEO) is an important part of growing a healthcare organization, especially one that wants to stay competitive in the digital world and stand out in a sea of competitors. Search engine optimization and user experience are both sides of the same coin. Quality content, responsive layout, voice-search optimization, and smooth navigation all help determine the user experience on your website.
SEO is the process of improving digital content or a website so that it ranks higher in Google’s search engine results pages (SERPs), improves the user experience for patients, is easy to find through the use of keywords, and makes health organizations and their services more popular.
Our SEO agency offers quality digital marketing campaigns to clients through link optimization, keyword research, target market identification, and on-page optimization.
The first step in using SEO as digital marketing for Healthcare strategy to attract customers is to research keywords and find the search terms and phrases that are most relevant to healthcare institutions and their target audience. We also optimize the website page to ensure that the website is user-friendly.
We use a link-building strategy to improve the credibility and visibility of your website by getting quality backlinks from other well-known websites in the health field.
In addition, we keep a close tab on technical SEO and on key indicators such as keyword rank as part of our regular reporting and analysis of SEO activity.
Social Media Marketing
The use of social media marketing in the healthcare industry is growing rapidly, and it paves a great way to stay connected with target customers of different ages, genders, health issues, etc. even in times of uncertainty. During the COVID-19 pandemic, for example, Canadian provincial medical health officers used social media and healthcare communications to disseminate information. With an active social media presence, you can raise public awareness about healthy tips, how to maintain physical, mental, and psychological health, and more. In the health industry, having an active social media presence comes with massive benefits, as 80% of people on social media use social media platforms to research doctors, hospitals and health information.
Our team creates and posts engaging materials that appeal to your target audience through social media platforms such as Facebook, Twitter, Instagram, etc. We also track the progress of our social media marketing efforts and produce detailed reports on key metrics such as engagement, conversions, and follower growth.
Content Market
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Marketing through blogs, articles, infographics, videos, e-books, etc. reveals your quality expertise to the right audience. By posting quality-rich blogs on topics related to your niche as a health practitioner, you could provide relevant information to your readers and showcase your expertise to your audience.
Dot IT offers a comprehensive and accurate content marketing service for healthcare organizations by working with clients to create content that aligns with their objectives and intended target market.
We also focus on providing digital marketing for healthcare campaigns that deliver value to the audience through the correct use of words and videos of high quality and distributing them across multiple channels.
Email Marketing
Email marketing is an effective digital strategy to stay in touch with your audience and establish a relationship. This strategy can also be used to interact with customers and advertise new services. Also, compared to media platforms such as Facebook and Twitter, emails are 40 times more effective at attracting new patients.
Apart from being an efficient connection strategy to consistently stay in touch with customers, email marketing is cost-effective, as $1 spent on email healthcare marketing averages a $44.25 return for the healthcare organization.
At Dot IT, our email marketing will help you customize your email marketing strategy by segmenting your subscribers based on certain demographics such as age, sex, health condition, etc. in order to satisfy their needs in accordance with the audience’s category. Additionally, our team of experts will help personalize your emails with appealing subject lines, calls-to-action (CTA), and user-friendly options.
We will continue to use email marketing automation by sending effective emails about your service and quality to people who have signed up for them. This will help build a stronger relationship with stakeholders and put you at the top of your patients’ minds.
Mobile
arketing
Mobile marketing is a digital marketing technique for healthcare ,that allows you to reach healthcare aspirants through their smartphones, tablets, and other mobile devices. Location-based marketing, mobile search ads, text messages, and app-based marketing are some mobile marketing tools and strategies utilized by the health industry. The use of mobile marketing by healthcare organizations has continued to revolutionize the health industry, as 81% of consumers plan on using mobile fitness apps such as Strava, MyFitnessPal and FitBit in 2023 to boost their health.
Leveraging mobile marketing as a health stakeholder comes with a lot of benefits, such as increased visibility and gaining more customers, as 44% of people who research hospitals on a mobile device end up scheduling an appointment.
Case Study
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