Digital Marketing

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities aimed at connecting with customers where they spend a significant amount of their time: the internet. Digital marketing leverages various digital channels to reach and engage with potential customers, build brand awareness, drive website traffic, generate leads, and ultimately, boost sales

Key components of digital marketing

1) Search Engine Optimization (SEO): Optimizing a website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

2) Content Marketing: Creating and sharing valuable, relevant content (such as blog posts, videos, infographics, etc.) to attract and retain a target audience.

3) Social Media Marketing: Promoting products or services on social media platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with followers and build brand loyalty.