Digital Marketing

Digital Marketing

The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group.?

Popular Reports on Digital Doughnut

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Conditional Love: Data and Personalisation

Digital marketing professionals are waking up to the fact that digitally-savvy, channel-agnostic consumers no longer choose who they do business with because of the products and services a company offers, but rather give loyalty to those that deliver the "assortment of conditions" under which the individual wants to buy.

In this session, Cheetah Digital reveal how the exchange of value and real time engagement creates perceivable value and relevancy to each consumer’s buying journey through personalisation.

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Report: How to Streamline Your Content Delivery

Today’s competitive visual economy calls for a system that streamlines content delivery while ensuring your brand retains maximum control over the user experience and customer relationship. The ability to be unencumbered by the front-end limitations of an all-in-one platform is the promise of integrated best-of-breed headless applications in one streamlined tech stack.

Establishing and managing a headless website isn’t the easiest way to do business, but it is undeniably powerful - and it can be simplified and attainable for any brand. Read this guide to learn how to implement a system that can streamline your content delivery.

Popular Articles on Digital Doughnut

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The Power of Star Ratings and Customer Reviews

There’s a reason why star ratings and customer reviews are increasingly visible in advertising campaigns. This kind of social proof continues to help build trust and increase propensity to purchase, according to pioneering consumer research by Digital Doughnut sister company London Research.

The Value of Customer Ratings and Reviews in Advertising 2023 report, produced in partnership with Trustpilot, explores their impact on US consumers, and breaks down the effectiveness of different Trustpilot content components.

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Commerce Experiences of Tomorrow: Kick-off the 2022 Holiday Shopping Season

Talking about the commercial holiday period of the year, what can we expect from brand manufacturers and retailers? And what can organisations do that are not exactly Alibaba or Amazon? It is all about experience.

With Singles Day kicking off the shopping holiday, the expectations are high. Will this year be another record year of global revenue or is this year different? Read this article to find out the top shopping trends from 2022.

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Is a CDP a Line Item in Your 2023 Marketing Budget?

2022 has seen an astonishing shift in the ever-thriving marketing technology area. Marketing departments globally have long struggled with data availability for timely actions, such as real time personalisation, campaign execution, customer service or case management.

Learn about the CDP (Customer Data Platform) and how it works for the modern marketer. It's a quantum leap forwards in data accessibility, actionability and privacy management, leading to a hugely improved understanding of who your customer really is, what drives and motivates them, and just as importantly, what they find annoying, or a turn-off when it comes to interacting with your brand.

If you want to contribute your own articles, infographics and content, then please contact us on [email protected].?

Himanshu SharmA

Attended Himachal Pradesh University

1 年

Empower your franchisees and locations to grow with our intelligent dashboards and tools. Detect insights & suggestions with the first-of-its-kind Intelligence Engine and fuel your brand growth at scale Many of Smart marketing executive are using this software for upscale his business. So try DEMO Please click link below ?? https://surl.li/eurqs

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Mohammad Asir Ali

B2B Lead @ Ali Company | Digital Marketing Expert

1 年

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