DIGITAL MARKETING FORMATION IN 2016

As years have passed there are lots of changes in the way business works. The market is growing there is also the transformation of how businesses interact with their customers. Many new business models have come across so digital marketing experts also have to change their strategies.

The demands of customers have changed according to the trends so to capture the target audience the experts have to shape up in this complex and competitive marketplace accordingly.

As at this point of time social media and smartphones are the kings in the market from which the customer interactions is possible and can lead to success. As 2016 is approaching, new trends should be considered as they will drive the industry towards achievements.

• Social Site: – It has been noticed that facebook has most visited visitors on it. This will be the most preferred networking site of 2016. Facebook is strengthening up their video platform it will definitely boost up marketing through videos.

• Second to grab: – It has been proved by the studies that there are very few seconds to grab customers attention. If you fail in that then the customer engagement drop down, this all happens generally in mobile video advertising.

• Native Advertising: – This type of advertising is very better for a website as it look organic and do not seem like one is advertising something. One example of this type of advertising is Instagram Ads as these feeds appear like the normal post only.

• Device Tracking: – Many consumers access online through different devices like laptops, mobile phone or tablet’s. This can be a key to Digital Marketing people to track the customers on their different platforms. You can make your customer through google account or facebook so that becomes to cross connected & become linked with each other. This will help in improving your Ads target.
• Specific Consumer: – In upcoming year there will be a measure increase in marketing for specific consumers or we can say 1to1 marketing. As a consumer interacts with various devices learn about a product or any service. Now the consumers do not need any involvement of human to make him understand. The thing speak is only advertising. So nowadays Companies use CRM to track the consumer needs & requirements and to target specific customers.

So these are 5 ways that will rock in the upcoming year and can be taken into the strategy by Digital Marketers in use.

TAGS:

Digital Marketing, lead management, SEO, Social Media, social media management, tracking