The Digital Marketing Experience

2021, proved to be a year of innovations where various platforms went the extra mile to introduce new features with the hope to be adapted to by the users. The results were somehow disappointing due to the craving for attention from the consumer.

Nonetheless, we saw how it all ended which included dropping the Twitter Fleets as well as the LinkedIn stories, which led to the indication that regardless of the hotness of a certain feature, doesn't necessarily mean people will jump to it, despite the buzz it might have around it.

Anyways I wanted to remind you about what happened in 2021, as a benchmark of what we will be witnessing more in the social media space, perhaps the digital marketing world at large,?This year will be experiencing new cool features a slight percentage which will be native whereas others will be rip-off's, anyways will just have to see how big this whole area plays out.

With that out of the way, let's get into today's Article around The Digital Marketing Experience Series. Which is a weekly Podcast show around failures, challenges, lessons and success around marketing at large which you can check out here!

So let's jump in;

In today's episode, we talked about Facebook, the coolest scheduling feature to creators!

Basically, the option to schedule up to 50 videos in a row quite seems like a mind-blower considering the time you normally save when scheduling each video. This is not only first but so easy to use compared to the big fish in the video space Youtube.

Anyways once you are done selecting the videos you want to upload, you'll then have to add a few details such as the title, description, and how you want to push out the video whether that's a draft, schedule or real-time, that depends on you as the creator.

Along the way, we talked about the latest update to Twitter spaces that you can checkout

Twitter Spaces have been out for a while now and significant changes have been witnessed. all of which have increased the popular demand and usage of the live audio rooms feature.

Now today wanted to highlight the option to record spaces, which is out publically to every creator both on Android and IOS, which you can access the moment you open your space creation Tab.

A few things to keep in mind is that once you choose to record the space, your audience will be in a position to listen to that piece as a replay anytime and it will be archived by Twitter as a monitoring room.

Catch all the remaining pieces in today's episode here