Digital Marketing: Expense or Investment?

It's quiz time - Is digital marketing an expense or an investment?

Well, it depends on who you ask. (But there really is only one correct answer.)

If you ask your company’s accountant, marketing is usually categorized as an operational expense.

It would be lumped?in with other typical operating expenses like office space, utilities, employee benefits, training and development, equipment, bookkeeping, insurance, legal services and taxes.

All those may be necessary for the long-term health and success of the business, but any ROI they provide isn’t immediately obvious, and none of them actively bring in new customers or generate sales.

Marketing, on the other hand, is the only "expense" that does.

Digital marketing is uniquely designed to increase brand awareness, attract potential customers, and then ?convert them into new paying customers. It links directly to revenue generation and can provide a measurable return on investment, especially when you consider its targeted and measurable results.

Marketing, then, should be viewed as an investment in the growth and future success of your business, rather than just another operational cost.