Digital Marketing for Education Institutes.
Jovin Ravintharan
I specialise in consulting and developing a company’s digital department . From Websites to Apps, ERP, CRM, Digital Marketing and Digital Sales which includes the integration of Artificial Intelligence & Data Analytics.
R.O.I Digital Solutions for Education
* Talk about sales process
* Clientele
* Digital Solutions
* Customization process
* Partnership growth
B2C process:
*Inbound leads through your digital platforms like websites or Facebook. Outbound leads from education fairs, open days, sponsoring an event for schools, or the traditional outside after-school marketing.
*Then your in-house consultants/ sales execs/ counselors will cold call to set an invitation to meet them via face-to-face/ video conference/campus tour live or virtual and finally seal the deal.
* Two types of students are your target audiences and that is those who know what they want and those who are still searching. In Chamrun Digital, we do?the best campaigns to cater to both these markets using our Neuro-linguistic programming algorithms to attract these students to your institute.
* Up-selling and cross-selling:
Up-selling: Get students excited to pursue further higher education within your institute.
Cross-selling: Get students excited to get other certifications besides their core studies.
B2B process:
Some institutes that have part-time lecturers who are also HRDF certified for corporate training, conducts programs for professionals and use the campus for the venue as well.
?
Here are the following steps for sales in getting corporate training:
1. Leads generated and filtered by Chamrun Digital through Linkedin and Google SEOs
With Chamrun Digital solutions, we’re able to generate and develop campaigns to increase B2B revenues for your institution through various digital platforms and build one for you as well.
2. Cold calling to set appointments or over the phone closing.
3. Ask questions based on their needs for training requirements.
4. Sell the features and benefits of your program.
5. Tackle various objections.
6. Negotiation.
7. Closing
8. Follow up on various corporate programs that your institute can offer.