Digital Marketing
The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group.?
Read some of our popular articles..
Influencer marketing has become a commonly used alternative to traditional advertising and a great way to increase brand awareness and consumer reach in an authentic way. This article shows you how to build a cost effective plan to build brand loyalty. Follow these steps to produce a balanced influencer strategy that utilises the right influencers for your business.
Engagement on digital platforms typically occurs at related touchpoints across several platforms. Distributing content across all platforms and channels will enable you to deliver a seamless customer experience. But with all the different content platforms at your disposal, how do you know where to focus your efforts? Read on to discover what content you need to create and where to promote it to ensure you maximise your engagement and create more revenue.
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Small businesses need to perform against stiff competition from large, established brands and peers. This guide shows you the do's and don't of a marketing plan for a small business and ways you can get around the competition. From online to guerrilla marketing, these top tips will help you build a brand and develop a solid audience for your product or solution.
Check out some of our latest reports and webinars..
Personalisation is the name of the marketing game - unless you don’t have accurate data. But what if there was an easy, fun, and reliable way to capture information directly from your customers??Well, Cheetah Digital's, A Marketer’s Guide to Zero-Party Data, discusses all this and more! They offer advice on how modern marketers are using zero-party data strategies to power the extremely personalised experiences their customers crave.
After tons of international research, Unbabel compiled a collection of guides that will help you be mindful of cultural expectations and differences when talking to customers. Whether you’re translating Arabic, Spanish or Japanese, these practical guides will help you translate effortlessly into 29 of the most spoken languages. Go to the Unbabel Hub to download the guides your organisation?requires.?
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