Digital Marketing

Digital Marketing

The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group.?

Popular Reports on Digital Doughnut

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Digital Engagement Benchmarks 2023

Audiences want more engaging digital experiences – in fact, the latest data shows there’s been a 25% increase in webinar participation year-over-year.?

Join ON24 on February 9th at 11 a.m. GMT (12 p.m. CET) as we unveil the “2023 Digital Engagement Benchmarks,” where you’ll see new data on audience behaviours and preferences, personalisation trends, on-demand consumption and best practices for creating engaging experiences.?

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What is Content Operations?

Powerful content experiences are fuelled by passionate people, thorough processes and cutting-edge technology. If one of these links is missing, a brand's content engine will quickly grind to a halt; that's if it really ever gets going in the first place.

In this guide, Bynder will introduce you to the world of content operations, giving a cohesive overview of what it is, why it's important and how your brand can get ahead of the competition by embracing it.

Popular Articles on Digital Doughnut

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Deep Learning: Smoothing the Transition Between Cookies and the Next Generation of Advertising

One of the things that makes deep learning so powerful and such an asset to advertisers, is its capacity to continuously improve the personalised marketing experience. It can analyse user behaviour to such a precise degree, it is able to accurately predict purchase intentions, and determine which specific product and creative an individual will be most interested in.?

But with the industry in flux as we move towards the cookieless future, can deep learning offer the solution marketers need to truly future-proof their advertising??

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Financial Performance Sidelines Digital Transformation in Asset and Wealth Management Sector

A new report reveals that the quality of the digital experience they offer won't make or break asset and wealth management firms, but it might make them stand out from the crowd.

Asset and wealth management has always been a sector based on personal relationships, and looks like staying that way for the foreseeable future. The difference now is that firms have to start those personal relationships in the digital space.

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Ecommerce Website Design Trends for 2023

The world seconds the fact that ecommerce has permeated its roots firmly in the global market. It is infringing the traditional buying-selling in the retail industry.?

Statistics show that retail ecommerce sales in 2021 amounted to 5.2 trillion USD worldwide. An upsurge of 56% is forecasted for these figures which will make it touch?8.1 trillion USD by 2026.?Having said that, there’s no wonder why more and more businesses are starting in the ecommerce space.??????

If you want to contribute your own articles, infographics and content, then please contact us on [email protected].

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