Digital Marketing

Digital Marketing

The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group.?

Popular Reports on Digital Doughnut

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The State of Digital Maturity in Europe

For B2B marketers, making the rapid shift to digital required a total reset of strategy and tactics over the past few years. Now, as we’re under pressure to get more results with less resources, it’s time to assess whether your digital marketing is ready for scale.

To understand how your digital marketing maturity compares to your peers,?download the report, “The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results,” that will walk you through the state of digital maturity in Europe, how top-performing companies are finding success and practical tips for you to immediately elevate your own digital marketing strategy.??

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Agents of Change

Silos exist in every area of our industry and it’s no different when it comes to Advanced TV. Traditional TV buyers and digital and programmatic specialists have long been living in different worlds, divided by different languages, different priorities and cultures. This is where the Agents of Change report comes in.

MIQ spoke with five strong, innovative leaders in the space to learn what you can do to bridge the gap between the traditional TV and digital TV worlds.

Popular Articles on Digital Doughnut

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Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, there has recently been a clear shift toward digitalisation and more automated ways for brands and customers to interact. In this article, read the 7 Digital Marketing Trends for 2023.

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SEO Trends to Leverage in 2023

Thinking of new SEO tactics to use for 2023? Read this blog and you will get to know about SEO trends and insights that every marketer needs to know.

In the realm of SEO, competition is fierce. Everyone is competing for the top few positions on Google search results in pages for phrases they know will bring them targeted traffic. Anyone that ranks highly wants to stay there, and up-and-coming businesses are always improving their strategies to obtain those top rankings.

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The Impact of Toxic and Harmful Content on Brands, Their Teams and Customers

Online toxicity can be damaging for brands, impacting the well-being of their frontline staff and creating a real commercial impact for brands if their customers are exposed to it. So, how can companies work to alleviate the negative effects?

Here, Matthieu Boutard, President and co-founder of Bodyguard.ai, outlines the benefits and challenges of content moderation and explores how companies can take a blended approach to achieve the best outcomes.?

If you want to contribute your own articles, infographics and content, then please contact us on [email protected].?

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