Digital Marketing
The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group.?
Read some of our popular reports...
We all know the importance of creating brand recognition, reputation, and customer connections. But sometimes brand inconsistencies can derail our best efforts. That’s why it’s important to have a brand management strategy that offers an easier, faster, and more reliable way to ensure clear and consistent messaging.
In this ebook, Canto explain why there’s no room for missteps in the world of brand management. Designed for marketers, this essential resource will help you understand the biggest causes of inconsistency and how to improve them and keep your messaging strong.
From Digital Transformation to Digital Evolution: Survival of the quickest - a new market insights report from Netcel, Optimizely, Siteimprove and London Research - has been designed to take the temperature of where we stand in 2022.
Read the report to gain valuable, actionable insights that will enable you to grow and optimise your digital offerings for the future. Also, learn from the challenges and successes experienced by digital and marketing leaders across multiple sectors and understand how organisations are benchmarking their digital maturity and the key drivers and barriers.
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Read some of our popular articles..
Review the approaches to delivering a lasting customer experience (CX) transformation. For this, you'll look at two core strategies, ‘big bang’ and ‘crawl, walk, run’. Andrew Addison from Purple Square shows you how to build a strategy focused on current, relevant behaviour and immediate feedback from your customers. Take away actionable insights to build into your customer journey roadmap.
From organising your files to securing buy-in from different departments within your business, here's Canto's six easy steps to DAM success. Learn how to organise content, reduce confusion, and eliminate bottlenecks. As a result, you spend more time being creative and only the newest, approved assets end up in front of customers.
Creating a brand in the fashion industry is never easy, but it's always easier when you have a solid brand mission statement, a memorable name, logo, and more. The key to success is through customer satisfaction and a maintaining consistent standards. This article will provide the key first steps to building any brand in the fashion world.
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