Digital Marketing – deep understanding how it works for all of us to market our products or services

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.

As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM),?content marketing,?influencer marketing,?content automation (for marketing),?campaign marketing (for advertising),?data-driven marketing?and?e-commerce marketing,?social media marketing,?social media optimization,?e-mail direct marketing,?display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that offer digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media. Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behaviour. For example, it requires companies to analyze and quantify the value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on. For Example:

One successful digital media campaign was by Pizza Hut, which created an app that allowed customers to create their own pizza by dragging their chosen toppings onto a graphical pizza base. The iPhone would then determine which of the chain’s thousands of locations the customer happened to be nearest. The company advertised the new app online, in print, and on television – even winning a placement in Apple’s own iPhone commercial. Within two weeks, the Pizza Hut app was downloaded 100,000 times and within three months iPhone users ordered $1m worth of pizza. The app now has millions of users across the iPhone, iPad, and Android platforms. (Source: FT)

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Credit: Shawn Bayley

Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services.

It used to be that when you advertised on offline channels like TV and print, you just hoped for the best in terms of results. Now, with digital marketing and digital advertising you can track and tweak your ads for better performance as often as you need to. Unlike old-fashioned advertising, what I love about the digital world is it’s real time tracking. You can monitor and make improvements instantly, or adjust creative to a different media channel and that’s it—you’re done! This means you don’t have to shoot that commercial all over again if it’s not driving results, or you don’t need to re-create and republish a new print advertisement when you want to make a change. With digital advertising, you simply adjust the content as needed and you’re ready to go.

While the benefits of digital advertising can seem endless, as a brand how can you make sure you’re maximizing performance and boosting ROI? When implementing digital advertising campaigns, there are certain best practices to keep in mind to garner the best results possible. For more details and guidelines please click below read more link just after this paragraph and there are some steps to explain how these tactics can be integrated quickly and efficiently into your digital ad campaigns and day-to-day?digital marketing.

Many of us in digital marketing have built exciting online properties and have had a good deal of success over the last few years; however, the industry is maturing, and you may be asking what you should be doing to grow your digital channels and take them to the next level.

Digital marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing.

This is my short work but you can get good amount of links to understand digital marketing in detail.

I want to thank all the source providers from where I got an idea to present this article for you people.

Thanks for reading, Hope you will enjoy the article

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